Icecat Free Vendor Central Program Overview

Avatar for Emre Tan
Icecat Vendor Central Program Overview

Icecat is offering a free of charge content delivery platform for the suppliers of all participating retailers and distributors in the Icecat Vendor Central Program. Via this program, supplier brands add their product information in the multilingual Icecat PIM via our editorial interface, templates for bulk upload or an API. Their standardized content is then automatically ingested by selected partners. Below, you can see the list of all actively participating partners in the Vendor Central Program. The list is frequently updated with new partners.

AliExpress decides on Global Roll-Out with Icecat and informs its suppliers and manufacturers to upload product content to Vendor Central.

Carrefour Belgium ask its non-food suppliers to register for Icecat’s Free Vendor Central to enter the product data themselves or to join Open Icecat.

Teknosa, Turkey’s leading retail chain with a revenue of € 4.3 billion, is a member of the Free Vendor Central Program.

The second biggets Spanish hypermarket AlCampo asks its suppliers and manufacturers to upload their product content info the Free Icecat Vendor Central.

FNAC, the Portugese retail brand with a revenue of € 3.8 billion, joins the Free Vendor Central Program to allow manufactures to improve their content free of charge.


Westcoast, UK’s top tech distributor with a revenue of 2.7 billion, joins Free Vendor Central Program.


Elkjøp, the Nordics largest electronics retailer, opens its data delivery platform for Brands via Vendor Central. the Dutch marketplace that generates € 2.3 billion revenue, joins the Free Vendor Central Program.

Copaco, the IT distributor in the Netherlands and France, joins Vendor Central to enrich its content.


French Retailer BUT with a revenue of € 1.5 billion joins Icecat Free Vendor Central.

Power International, the household electronics retailer in the Nordics with a revenue of € 1 billion, joins the Free Vendor Central Program.

Leading online retailer joins Icecat

Tech and Electricals Retailer calls its vendors to improve consumer experience and upload product content to Vendor Central.

Worten, Portugals leading consumer electronics giant with a revenue of € 814 million, joins the Free Vendor Central Program.


Fun, the Belgium toy retaile, with a revenue of € 68 million, joins Icecat Free Vendor Central Program.

Leading Polish marketplace Allegro co-operates with Icecat to expand its catalog.

EET Group, leading European distributor for IT parts with a revenue of € 252 million, joins the Free Vendor Central Program and asks its suppliers to add their product content directyl in Icecat’s catalog.


Intertoys, the Dutch retail chain with a revenue of € 26 million, finalized its integration of Icecat.

Yeppon, Italian ecommerce platform with a revenue of € 23 million, joins the Free Vendor Central Program.

Convena, the European spare parts distributor and a revenue of € 14 million, enriches its catalog via Icecat.


Danish IT company Coferro, with a revenue of € 9 million, requires smart content through Free Vendor Central.

Toy Retailer Planet Happy Live With Icecat Toys Data Model

Planet Happy, the Dutch toy retailer with a revenue of € 8 million, joins the Free Vendor Central Program.


Legacy Toys, the US-based retailer with a revenue of € 1.7 million joins the Icecat Vendor Central Program.

BigBuy, the European B2B wholesale platform asks its supplying manufacturers to upload their product content directrly into Icecat Vendor Central.

Also see “How to Register for Icecat’s Free Vendor Central?

Avatar for Emre Tan

Managing Director of Icecat, MSc. in International Finance, investor via E-nvest., ex- IBM, PwC, McKinsey

  • commented on April 28, 2020 by Dion

    Hi We are a full icecat customer, and distributor as well with own brands, we have access to the PIM system, but we are not listed on "Vendor-central-program?"

    is this something different? we would like to be able to bulk upload product-data...


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