How is the Product Completeness Score calculated?

Avatar for Vazha Abramishvili

In the Icecat PIM, every product has a completeness score, visualized as 0-100% bar. A product completeness score below 50% means that a product data-sheet does not meet minimum requirements, and a score below 25% indicates that only logistical data is present. A score of 51-75 means that a product data-sheet is sufficiently informative, and a 75-100% score means that a product data-sheet is great as it contains a lot of additional, nice-to-have information and rich media. In other words, the score is a content health indicator for (brand) editors.

completeness score

In a pop-up – visible after a user clicks on the score bar – we show the calculation of the completeness score on product level.

parameters for completeness score

As you can see in the image above different assets have a particular percentual value, which is added in the compound product completeness score. In case a score is given to a product for a particular asset, the name of the asset changes color from red to green.

The score for the Optional fields will be calculated only if all the mandatory fields are filled in first. You can see below the details for each asset and its value in the total product score.

Mandatory elements

Brand: 1%

Brand Product Code: 1%

Category: 3%

Product model description: 5%

Image: 10%

Full product name in all mandatory languages/at least English: 10%

Marketing text in all mandatory languages/at least English: 10%

All searchables filled and other mandatory specs filled: 10%

Optional elements

GTIN: 2%

At least 30% of other key specs are filled: 2%

At least 75% of other key specs are filled: 2%

Family (if any): 1%

Series (if any): 1%

Multiple images, at least 5: 5%

PDF leaflet: 4%

PDF manual: 4%

Alternatives: 2%

Options (X-sell): 3%

Video , at least 1: 5%

RTB (Reasons To Buy), at least 5: 5%

3D tour: 5%

Feature logos applied, at least 3: 4%

Super-editor quality (Approved by QA): 4%

Approved by Brand User: 1%

As a brand editor, you can log in or register here, to access your products in the Icecat PIM or Vendor Central.

Avatar for Vazha Abramishvili

Chief Operating Officer at Icecat

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