China's 618 shopping festival has long been one of the biggest events in global e-commerce. Every June, platforms such as Alibaba's Tmall, JD.com, Pinduoduo, and Douyin compete to attract millions of shoppers through discounts, promotions, and exclusive product launches. This year, however, the results tell a different story. According to Reuters, gross merchandise value (GMV) during the 2026 618 shopping festival reached 863.6 billion yuan, only slightly higher than last year's 855.6 billion yuan. The modest growth reflects continued caution among Chinese consumers despite weeks of promotions and discounts. Slowing retail sales, economic uncertainty, and weaker consumer confidence have all…
In Sprint 99, we focused on streamlining bulk content operations, advancing our AI Assistant toward release, and extending variant publication capabilities to the Amazon channel. In parallel, we continued to strengthen the Product Story Framework v2 and expand our auto-import pipeline to make story creation faster and more automated. Group Actions – Bulk Status Updates We have extended the Group Actions engine to support mass status updates for targeted assets and variants. Users (currently only internal) can now select multiple items and change their statuses in a single operation, significantly reducing manual effort when managing large content portfolios. Alongside the…
