Enhanced content or Product Stories are an Icecat Live asset that enhances conversion rates and brand consistency of a product page at no cost. With just a few lines of JavaScript in your HTML template, you get thus compelling product information that does not just convey what your product is. But also explains why a customer should buy your products. It typically visualizes a planned use scenario of the product. It is similar to story mapping but focused on a single-use scenario or workflow rather than all scenarios. Technically, this enhanced content consists of an html5 minisite that can contain…
STRAX joins Iceshop vendor network. STRAX, founded in 1995, is a global provider of technical accessories that enable a mobile lifestyle. Iceshop's purchasing vendor network is thus growing further, after the recent addition of Flex-IT Distribution, DIFOX, and Integral Memory, to a total of 300+ connected vendors. Benefits for STRAX and retailers STRAX has access to the retailers already part of the Iceshop network. Now that STRAX joins the Iceshop vendor network, retailers can more easily find the distributor’s offers in Iceportal. All Iceimport clients have access to Iceportal, the purchase portal of Iceshop. Through Iceportal, STRAX is easier to find, and this…
