Bol has strengthened its position as the largest online retailer in the Netherlands, widening its lead over Amazon despite the American e-commerce giant continuing to invest in the Dutch market. According to new estimates from ECDB, Dutch consumers spent €5.81 billion through Bol in 2025, up 12% from €5.19 billion a year earlier. Spending through Amazon.nl reached €3.31 billion, up just 2.7%. That means Bol's merchandise volume was more than 75% higher than Amazon.nl's last year. In 2024, the gap was around 61%. The result is particularly notable because the previous year's data suggested Amazon was closing the gap. Instead,…
German online stores are losing visibility in Google search as AI-generated answers take a larger role in how consumers find information online. In June 2026, the organic visibility of major German online stores was 16.7% lower than a year earlier, according to a joint study by SEO software provider Sistrix and digital marketing agency Leap. The research analyzed almost 2,500 large online stores, which the researchers say represent around 90% of Germany's online market. At the same time, Google AI Overviews are appearing much more frequently. The share of analyzed search terms triggering an AI Overview increased from 4.3% to…
