About product information management and syndication

EET Group, a leading European distributor for IT parts, directs its supplier brands to add their product information directly into the Icecat catalog via Vendor Central. EET Group, headquartered in Denmark, connects currently 950 supplier brands to business customers across 26 European countries. EET runs several logistics centres, leveraging smart shipment services to ensure the smooth and safe delivery of its products. In order to attract more buyers, EET Group seeks to automate the flow of product information, having it appear in web shops instantly, thus making it available to customers as quickly as possible. To increase sales performance, the…

In the recent roll-out with leading European IT distributor EET, Turkish retail giant Teknosa, and Poland's leading marketplace Allegro, the Icecat PIM is promoted to all their vendors as their Free Vendor Central. Tens of local brand reps have since then registered at Icecat PIM to add missing product content, such as marketing texts and localized PDFs. This is an approach that is embraced by more and more leading retailers and distributors. Icecat PIM, the editorial backoffice of Icecat, is already in use by 100s of internal and external editors, including specialized or generic brand reps, often as part of…