TikTok Shop is expanding cross-border ecommerce between the European Union and the United Kingdom, allowing eligible sellers to reach customers on the other side of the post-Brexit border. Sellers from Belgium, Germany, France, Ireland, Italy, the Netherlands, Poland and Spain will soon be able to offer products to UK shoppers. A pilot for selected EU sellers begins on September 21, followed by a broader rollout on October 19. UK sellers can also expand into a larger group of European markets through TikTok Shop's Sell Across EU program. These include Germany, Italy, France, Spain, Poland, the Netherlands, Belgium, the Czech Republic,…
Release 258 gives brands more control over how their product imagery reaches each partner and each market, while continuing Icecat's work on discovery, compliance, and platform reliability. A new Product Gallery API lets brands build a gallery for a specific partner and set image order by market. A predefined name for the EU guarantee label prepares brands and retailers for the rules that apply from 27 September 2026. The Icecat MCP server now tells AI assistants how products are related, while search on Icecat.biz surfaces the exact product model faster. Several behind-the-scenes improvements also strengthen platform reliability. For additional details,…
