German online stores are losing visibility in Google search as AI-generated answers take a larger role in how consumers find information online. In June 2026, the organic visibility of major German online stores was 16.7% lower than a year earlier, according to a joint study by SEO software provider Sistrix and digital marketing agency Leap. The research analyzed almost 2,500 large online stores, which the researchers say represent around 90% of Germany's online market. At the same time, Google AI Overviews are appearing much more frequently. The share of analyzed search terms triggering an AI Overview increased from 4.3% to…
TikTok Shop is expanding cross-border ecommerce between the European Union and the United Kingdom, allowing eligible sellers to reach customers on the other side of the post-Brexit border. Sellers from Belgium, Germany, France, Ireland, Italy, the Netherlands, Poland and Spain will soon be able to offer products to UK shoppers. A pilot for selected EU sellers begins on September 21, followed by a broader rollout on October 19. UK sellers can also expand into a larger group of European markets through TikTok Shop's Sell Across EU program. These include Germany, Italy, France, Spain, Poland, the Netherlands, Belgium, the Czech Republic,…
