Amazon unveiled a series of AI-powered tools and services to help independent sellers automate daily operations, improve advertising, and expand into international markets. Amazon made the announcements during Amazon Accelerate 2026, the company's annual seller conference held in Seattle in September. Nearly 4,000 selling partners attended the event, where Amazon outlined how AI could help smaller businesses manage increasingly complex e-commerce operations. The key development is Amazon's move toward agentic AI, with systems that can monitor business performance, recommend improvements, and execute tasks within seller-defined limits. Seller Assistant Moves Beyond Recommendations One of the biggest announcements concerned Seller Assistant, Amazon's…
Icecat's René Rozendal and Nathalie ter Horst will attend Midwich Tech Xpo 2026 on October 21–22 at Ascot Racecourse in the United Kingdom. Organized by Midwich UK, Tech Xpo brings together leading Pro-AV manufacturers, resellers, integrators, and technology professionals to showcase the latest innovations and explore new business opportunities. Strengthening Our Global Partnership with Midwich Group Building on our global partnership with Midwich Group, we look forward to connecting with existing and new brand partners during the event. As part of this collaboration, Midwich Group is integrating Icecat as a central source of standardized product information across its webshop environments.…
