By
How to Evaluate Your E-commerce Business

When it comes to running a successful e-commerce business, the journey doesn't end with only launching a website and stocking products. It's an ongoing process of refinement and optimization. But how can an e-commerce venture be sure that it is on the right track? How do we evaluate its performance and make data-driven decisions to gain growth? Let's explore the essential steps for effectively evaluating an e-commerce business and steering it toward success. Establishing Key Performance Indicators (KPIs) A high-performing e-commerce website starts with a clear understanding of its key metrics. It begins by defining key performance indicators (KPIs) and…

By
email marketing

Despite the constant evolution of new marketing tactics, email marketing remains a foundation of success for e-commerce businesses. With a shocking 99% of consumers checking their email daily, it offers unique reach and engagement. This article dives into the importance of email marketing, showing its long-lasting impact on building brand awareness. We'll explore the latest statistics highlighting its effectiveness, from fostering brand awareness and customer loyalty to driving sales and website traffic. What is Email Marketing and How Does It Work in E-commerce? Email marketing is a form of digital marketing that leverages email. It can be used to promote…

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019
manual thumbnail3

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
 October 4, 2018
LIVE JS

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
Addons plugins

Icecat Add-Ons Overview. NEW: Red Technology

Icecat has a huge list of integration partners, making it easy for clients ...
 October 27, 2023
manual thumbnail

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021
Personalized Interface File and Catalog from Icecat

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022