Avatar for Wouter Maatman

Nowadays, the competition in e-commerce is killing. Every brand and retailer wants the biggest market share. Especially on marketplaces like Amazon, the competition is extremely high. As Amazon is the world’s biggest eCommerce platform, it is easy to get unnoticed by online shoppers. Brands and retailers use different (marketing) tools to present their products and differentiate themselves. What are Amazon Posts? Amazon Posts is one of the most powerful tools to improve the visibility of a product on the online marketplace. It functions similar to social media feeds. It offers shoppers an image-based browsing experience though limited to Amazon. The idea…

Avatar for Daniel Downer
4 Trends in the UK Cosmetics and Beauty Market 2022

The UK cosmetics and beauty market is expected to experience solid value growth during the forecast period. Despite the economic uncertainties of Brexit, the UK cosmetics and beauty market expects huge growth during 2022. Here are some of the latest trends that we expect to see in the upcoming year. 1. More natural skincare and organic Items A key trend that we expect to see in 2022 is companies and consumers moving towards more natural and plant-based skin products. We are already seeing companies take a more sustainable approach to packaging and ingredients. According to linchpinseo.com, skincare is the next area…

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