About product information management and syndication

Icecat takes over all shares in FMP Publishing A.B., the Swedish-based global aggregator and syndicator of professional and consumer product reviews, active under the name Testseek. Icecat buys out the current shareholders: founder Fredrik Engdahl and investor Netvalue BV. Icecat and Testseek have been working together for clients such as Intel since 2012, combining product data and product reviews for the customers’ ecommerce and online marketing environments. Reviews data affects the purchasing decision of consumers and professional buyers. The subscriptions to Testseek product reviews are mainly sold within the IT & Electronics industry. "But, we also see that outside of…

The circular economy in its ideal form is zero waste as all resources are fully recycled. A second hand market place like Ebay is clearly extending the life time of products, by recycling them in society. And many manufacturing brands, like DELL, have re-use and refurbishment as a key policy. Circularity has considerable and sustainable net benefits for businesses. Indeed, there is value of viewing waste as a resource as it can lead to new profit streams. In an attempt to uphold its Corporate Social Rresponsabilities, Icecat encourages its partners to experiment with circular transitions and to understand what the…