The European Union has agreed on new customs rules aimed at tightening control over e-commerce imports, particularly low-value goods entering the bloc from outside markets. The move comes in response to a surge of inexpensive products shipped directly to consumers through platforms such as Temu and Shein. At the center of the reform is a clear objective: reduce the flow of unsafe and non-compliant products while adapting customs systems to the realities of modern e-commerce. A Shift Toward Platform Accountability One of the most notable changes is the increased responsibility placed on e-commerce platforms. Under the new rules, companies that…
China has released new guidance for its e-commerce sector, signaling a shift toward more structured, globally integrated digital trade. The policy comes shortly after a visit from European Union lawmakers, who raised concerns about product safety, market access, and the growing volume of cross-border shipments. While the document focuses on domestic development, its broader message is clear: cross-border e-commerce is becoming more regulated, more strategic, and more closely tied to global trade dynamics. Balancing Growth and Regulation At the core of the new guidance is a balancing act. Chinese regulators emphasize the need to support innovation and expansion, while also…
