In the early 2000s, my dad bought me a small Konica Minolta digital camera. At the time, owning a digital camera was a big thing, so I took some random photos outside, and I immediately came home to plug the camera into my computer. I clicked on an unfamiliar blue icon with the acronym Ps on it. Shortly I discovered that I could manipulate my photos with tons of effects and filters. Twenty years later, this program became a part of my daily life. They say that Adobe is a graphic designer's best friend, offering many digital and print media…
The possibility to postpone payment when shopping online has become common practice. This brings a wide range of benefits to the customers. Especially the younger generations are plentifully making use of this feature. If your target audience includes millennials or gen Z, you should not sleep on deferred payments. But, also older generations like to receive first, pay later. Research by Klarna showed that 53% of men and 62% of women like to have the option of deferring payment when shopping online. One-fourth of respondents even stated that they only shop at merchants that provide this option. Deferred payments are…
