Avatar for René Rozendal
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bol

Bol.com, the € 2.8 billion e-commerce division of Ahold Delhaize in the Benelux, includes Icecat videos on its e-commerce platform. To optimize the online visitor experience. Bol.com uses Icecat product content already for many years and is also a member of the Free Vendor Central Program to allow brands to publish and improve their product content directly via this online Product Information Manager (PIM). Product videos from brands Bol.com asks all the sponsoring Open Icecat brands to make their videos available via the Icecat platform. Because of this, sponsoring Icecat brands do not have to manually upload their product videos…

Avatar for Yagiz Cekic
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Elkjøp Unique Taxonomy Includes Interesting Particularities

Elkjøp, also known as Elgiganten and Gigantti, is the largest consumer electronics retailer in the Nordics, with 400 store locations and 10,000 employees. Last year, a custom-made data-transformation-and-delivery-platform has been created for Elkjøp's Supplier Article Onboarding program, which vendors feed through Icecat. Within a year, tens of brands like HP, SMEG, TCL, and Babyliss started participating in the program and transmitting their content to Elkjøp via Icecat. Elkjøp's e-commerce environment is fed with product data conforming to multiple classification and taxonomy standards. Elkjøp taxonomy The Elkjøp taxonomy is unique, unlike any other taxonomy. In short, the Elkjøp taxonomy consists of two separate…

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