From June 17-19, René Rozendal from Icecat will attend InfoComm 2026, one of the world’s leading events for the professional audiovisual industry. As the ProAV sector continues to evolve, the role of structured product content is becoming increasingly important across the channel. For Icecat, InfoComm provides an opportunity to connect with brands, distributors, integrators, and channel partners to discuss how scalable product data strategies can support digital transformation within the industry. Growing Momentum in the ProAV Market Over the past year, Icecat has seen strong growth within the ProAV ecosystem. As AV portfolios become more complex, the demand for standardized…
Amazon has launched “Alexa for Shopping,” a new AI-powered shopping assistant that replaces its standalone Rufus chatbot and brings conversational commerce deeper into the core Amazon shopping experience. The move reflects a broader transformation already reshaping e-commerce. AI assistants are evolving from experimental chat interfaces into integrated systems that actively support discovery, comparison, purchasing, and automation across digital commerce platforms. From Rufus to a Unified AI Shopping Experience Amazon introduced Rufus in 2024 as a generative AI shopping assistant designed to help customers research and compare products. According to Amazon, Rufus supported more than 300 million customers during 2025. Now,…
