Rich product content is no longer “nice to have” for brands selling online. On marketplaces like Amazon, it is often a key part of the buying decision. At the same time, content teams face a familiar problem: every update triggers a handoff chain among copywriters, translators, designers, and ecommerce managers. Icecat Studio was built to simplify this work. It helps brands create and manage Product Stories (rich, below-the-fold content) and distribute them across ecommerce channels. Over the last few months, Icecat’s team has focused on a feature that can reduce friction in these workflows: Sandbox, the integrated image editor within…
LANCOM Systems continues to deepen its collaboration with Icecat by focusing on a capability that directly supports partner revenue: cross-selling through Icecat’s Recommended Products. While LANCOM Systems already shares structured product content via Icecat, this update puts intelligent product recommendations front and center, helping resellers present complementary devices when customers are ready to buy. As network infrastructures become more modular, buyers increasingly assemble solutions from multiple components. Therefore, showing the right accessories, controllers, or services alongside a core product matters. With Icecat’s Recommended Products, LANCOM Systems enables that journey in a consistent, automated way across digital channels. From Content Availability…
