Avatar for Martijn Hoogeveen

Our new research shows that an open data policy, platform connectivity, and portfolio size determine a brand’s online popularity. The study is available on MDPI's preprint server. Background Content marketing is increasingly important for online branding, particularly brand popularity. Brand popularity can be more easily determined online than through sales-based measures but is not yet well-explained from a content marketing perspective. Promising predictors of online brand popularity are open data syndication policies, connectivity to e-commerce platforms, product reviews, data health, and the depth and width of a brand's product portfolio. A predictive content marketing model can help brand owners to…

Avatar for Teymur Asgarov
release notes

In Icecat Release Notes 155, we will explain the new charts and metrics on the competitor overview page. Further, we will highlight the release of retailer-specific descriptions. And finally, we will explain some improvements and fixes from the sprint. Please, find here the previous Icecat Release Notes. New charts on the Competitor Overview page The brand dashboard highlights the competitor comparison page, where users can compare brands' performance on certain metrics. Now we have added a few additional charts and metrics to help users to analyze brand performance and compare these against competitors. For this release, the following charts and metrics…

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