Alcampo, the 2nd largest hypermarket chain in Spain, collaborates with Icecat to increase and improve its webshop information. Not only to access standardized product data-sheets, but also to receive unique and customized content created exclusively for Alcampo, differentiating it from its competitors. For Alcampo, improving the consumer’s buying experience is key. Further, a shortened go to market time helps to expand its e-commerce business.
Alcampo asks its suppliers, manufacturers, to upload their product content into the free Icecat Vendor Central, to ensure that the buyer experience on Alcampo is how brand owners like it. The digital assets Alcampo is typically interested in are: specs, marketing texts, product images, reasons to buy, product variants, and further, any other rich media asset that brand owners can provide. Great product content will generate more sales for a brand owner, and for Alcampo alike.
Read further: News, alcampo, auchan, brands, content, conversion, ecommerce, Icecat, spain, vendorcentral
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