Leading CEE Marketplace Allegro Co-operates with Icecat to Expand its Catalog

Avatar for Marcelina Adamczyk

Allegro – a major Poland-based online e-commerce platform with 100 million users in Central and Eastern Europe (CEE) – is teaming up with Icecat to expand and improve its product catalog. This partnership will allow more people to easily buy products which might have not been available before, in this fast-growing market. The Icecat-Allegro cooperation gives manufacturers the possibility to penetrate the Polish market more easily, to increase local sales.

Brand Areas

Allegro supports two different selling models on its platform:

  1. Buy now – the sales price is fixed
  2. Auction – bidding on products determines the sales price

There is also an option to combine these two models, however, at the moment most of the offers are just using the buy now option.

Further, they have brand areas, which allows global brands to present special offers: discounts, limited editions, etc.

To quickly and accurately process content on its e-commerce platforms, Allegro decided to integrate product content in an automated manner through  Icecat.


For Allegro, the benefits of the close cooperation with Icecat are:

  • Accelerated publishing of brand’s portfolio on Allegro’s e-commerce platform
  • Ability to expand the current catalog due to automatic content distribution
  • Faster processing of updates and (re)launches by automatic links between Icecat and Allegro
  • Optimal content for end-users by reducing the risk of incorrect information
Alegro product information

Also, see How to Register for Icecat’s Free Vendor Central?

Avatar for Marcelina Adamczyk

Junior Regional Manager for CEE region at Icecat.

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
 October 4, 2018

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
Addons plugins

Icecat Add-Ons Overview. NEW: Red Technology

Icecat has a huge list of integration partners, making it easy for clients ...
 October 27, 2023

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022