Danish Coferro Cables requires smart product content through Free Vendor Central


Danish IT company Coferro Cables – specialized in computer and audio-video (AV) cables and accessories – uses Icecat Vendor Central to expand its catalog by activating its supply-chain.

The company, founded in 1951, offers all types of cables to industrial, tech and AV integrators from over a hundred different manufacturers. Coferro’s aim is to be the hub for such cables and related accessories. To select the right cable configuration, not only product descriptions but also compatibility relations and integration knowledge are critical. In other words, Coferro needs smart content.

Coferro’s smart content needs

So, what are the product content requirements of Coferro Cables for each individual product?

  • Product identifiers (GTIN: EAN, Brand Product Code)
  • Categorization
  • High-resolution images
  • Videos: if available
  • Short description, long description, detailed marketing text, product features, and USPs
  • Product specifications or attributes, incl. compatibility
  • Logistical information
  • Product brochure, data-sheet, and integration manuals in PDF format

Coferro Cables uses the data that is entered by its supplier brands via Vendor Central directly, as subscriber to the Full Icecat database.

In addition, if you would like to deliver your brand’s product information directly to Coferro Cables, start by registering here (FREE). Lastly, you can also check “How to Register for Icecat’s Free Vendor Central

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