It is FUN for Belgian Toy Suppliers to enter their Product Data directly in Free Vendor Central

Avatar for René Rozendal

FUN, the Belgium toy retailer that opened shop in 1925, joins Icecat’s free Vendor Central program. FUN is, with BOL and Icecat, initiator of the Toy Data Model of 2016. Today, the Toy Data Model is a global standard, embraced by brands like LEGO, Spin Master, and Bestway.

The Belgium toy market is with a revenue of 680 million euro in the top 60 biggest toy markets. Product categories like video game consoles, plastic toys, and construction sets & models, are sold the most, and Fun is focussing on those. Now, FUN is making the next step by asking its suppliers to register for Icecat’s free Vendor Central to enrich their product data themselves for FUN, or to join Open Icecat, for unlimited syndication of all their product information to any of their channel partners.

Some great benefits for vendors of FUN:

  • Upon registration, product content, like product titles, descriptions, specs, images, and product videos, can immediately be entered into Icecat by a brand representative.
  • Once information is added or updated, Icecat gets a real-time notification and can push the data live immediately.
  • Product information goes straight into the Icecat database, and the standardized content is automatically ingested by the channel partner.
  • Icecat is FREE to use.
  • Additional service levels can be agreed upon.

For more information contact Icecat online or register for Free Vendor Central. See also “How to Register Online for Free Vendor Central”.

Avatar for René Rozendal

Business Development Manager Icecat - Initiator of the Icecat toys data model together with the toy industry

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