FUN, the Belgium toy retailer that opened shop in 1925, joins Icecat’s free Vendor Central program. FUN is, with BOL and Icecat, initiator of the Toy Data Model of 2016. Today, the Toy Data Model is a global standard, embraced by brands like LEGO, Spin Master, and Bestway.
The Belgium toy market is with a revenue of 680 million euro in the top 60 biggest toy markets. Product categories like video game consoles, plastic toys, and construction sets & models, are sold the most, and Fun is focussing on those. Now, FUN is making the next step by asking its suppliers to register for Icecat’s free Vendor Central to enrich their product data themselves for FUN, or to join Open Icecat, for unlimited syndication of all their product information to any of their channel partners.
Some great benefits for vendors of FUN:
For more information contact Icecat online or register for Free Vendor Central. See also “How to Register Online for Free Vendor Central”.
Read further: News, Open Icecat, product content, toys industry, Vendor Central
Business Development Manager Icecat -
Initiator of the Icecat toys data model together with the toy industry
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