In sprints 220-228, Icecat delivered a series of significant enhancements across multiple areas of our platform, including AI-powered text translation and alternative text generation, customer-specific content distribution, regulatory and compliance updates, functional improvements in Icecat Brand Cloud, security and access enhancements, and other supporting developments. These updates aim to streamline partner workflows, improve data accessibility and compliance, and strengthen overall platform security and performance. For additional details, please refer to the previous Icecat Release Notes. Brand Cloud AI Text Translation and Alternative Text Generation Over the past several sprints, we have introduced significant enhancements to Icecat Brand Cloud, enabling brands…
The European Parliament is stepping up efforts to manage the growing wave of low-cost, non-compliant goods entering the EU, particularly from non-EU online retailers. With up to 12 million small e-commerce parcels flooding the EU daily, the newly adopted proposals aim to modernize customs, boost safety checks, and level the playing field for EU-based sellers. What’s Driving the Change? The volume of parcels outside the EU, often from platforms like Temu, Shein, and others, has overwhelmed customs and surveillance authorities. Take the Netherlands, for example: Customs processes around 3 million parcels daily, with 84% destined for other EU countries. As the European…
