Brands like Intel and BenQ, and top marketplaces such as Amazon and Walmart, closely work together through Testseek to enhance the buyer experience with not only expert reviews but the full package, including user generated reviews. “90% of online user reviews…

I bought the TomTom Touch shortly after its launch, in order to keep track of my daily activity. Do I move enough, especially on a normal working day, which can be pretty sedentary? Do I reach the 10,000 steps per…

The positive impact of reviews in e-commerce is already a well-established concept in the industry and there are several argumentations supporting it. The effect of using reviews to sell products online has been well stated in several reports about online…