Power asks its Nordics Vendors to Meet its Content Requirements

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Power International AS is a leading home electronics retailer in the Nordic region, with a nation-wide store network and online shops in Norway, Denmark, Sweden and Finland. Power International AS, the household electronics retailer in the Nordics, collaborates with Icecat to expand its product catalog through Icecat’s Free Vendor Central.

To enhance the shopping experience vastly, Power International AS decided to use Icecat’s rich product content, by means of Full Icecat and Vendor Central.

Power’s content requirements

What are the product content requirements of Power for each individual product?

  • Product identifiers (GTIN: EAN, Brand Product Code, Tariff , ECCN and Dual-Use codes)
  • Categorization
  • High resolution PNG-images (transparent):
    • One main image and at least two secondary images
    • Inspirational/environmental pictures: 2 or 3
  • Videos: if available
  • Short description, long description, detailed marketing text, product features and USPs
  • Product specifications or attributes
    • Specs
    • EU energy label information
    • Package measurements
    • Product measurements
    • Battery information
    • Refrigerant information
    • Weight(s)
  • Product brochure, data-sheet and manuals in PDF format

Would you like to deliver your brand’s product information to Power? All supplying brands can register online free of charge. In addition, for more information please contact your Account Manager or contact us online.

Check our step-by-step tutorial video for registration.


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  • commented on February 23, 2020 by Lisa

    Hello, I was wondering how does it work if one would like to deliver the products info (as a manufacturer/brand) to Power? Should the brand use the service of Icecat Vendor Central? Please note that the manufacturer/brand is not a supplier to Power yet and would like to expand the business in Europe.

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    • Hi Lisa, it's good to have your products added to Icecat, especially Open Icecat, so that it becomes very easy for you current and future business partners to upload your product content. Also Amazon and other big retailers make use of Icecat. I gave your email to our colleague responsible for China. Thx!

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