Marks Electrical upgraded their Icecat plan from content license to Vendor Central with the goal of improving the shopping experiences on its product detail pages. Marks Electrical is a UK-based online retailer of electrical goods, offering a wide range of products including appliances, televisions, and audio equipment. With over 30 years of experience in the industry, the English retailer has established itself as a reputable and reliable source of quality products and outstanding customer service.
Currently, Marks Electrical shares all its brand content through templates, but in a bid to improve its user experience, they’ve partnered up with Icecat and upgraded to Vendor Central this quarter.
In simple terms, a vendor portal is a web-based application that allows companies to manage their product information, images, and other marketing content in one place. This content can then be shared with retailers and other partners in a consistent and standardized format. Icecat’s Vendor Portal, in particular, is a powerful tool that streamlines the content distribution process, making it easier for businesses to share information with their partners in real time.
There are several advantages of using Icecat’s Vendor Portal. Firstly, it reduces the time and resources spent chasing brands that provide poor content. With the portal’s live feed of updates, businesses like Marks Electrical can access the latest product information as soon as it becomes available. This, in turn, enables them to improve their customer experience by providing accurate and up-to-date information on their website.
Furthermore, the vendor portal allows businesses to develop their website’s user experience. This means they can leverage the features brought by the Icecat Vendor Central upgrade to create a more engaging and interactive website that encourages customers to spend more time on the platform and drives them to make more purchases. With the portal’s powerful features, businesses like Marks Electrical can personalize their product pages, add videos, and provide customers with the information they need to make informed purchase decisions.
If you are a channel partner, like Marks Electrical, please use your Icecat account to download the free product content. In case you don’t have an account yet, please register online, contact your local Account Manager, or contact us online. And if you are an authorized reseller of a brand, we advise you to confirm brand authorization via the Icecat interface. Authorized resellers have, in certain cases, access to more rich media assets.
Read further: Icecat, Partners, e-commerce, ecommerce, Icecat, online shopping, Vendor Central, vendor network
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