Bol.com uses Icecat Free Vendor Central for Dutch and French content

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Bol.com, the 2.8 billion e-commerce giant in the Benelux, uses Icecat product content already for many years. And, is also one of the initiators of the Icecat Toy Data Model. Bol.com joins the Free Vendor Central Program to allow brands to publish and improve their product content via this PIM. As a result, bol.com’s catalog is directly supplied with quality content. This is key to consumer purchases.

Syndication to authorized resellers like Bol.com

Icecat Free Vendor Central is a supplier portal that retailers use to directly on-board their vendor’s product content. Here, brand representatives can easily create an account and enter the product information that they want to publish directly on bol.com. The product data is not only used by bol.com, but also by other retail participants of the Free Vendor Central Program. At the same time, a vendor can restrict the syndication of its content to authorized resellers only.

What are the content requirements of bol.com? The Dutch e-commerce leader requests the following digital assets: specs, marketing texts, product images, videos, and further any other digital asset that brand owners can provide. Through the Vendor Central, brands deliver better and more structured data to bol.com for better visibility and searchability. This will generate more sales.

The Icecat portal is multilingual and bol.com uses the product content in Dutch and French for the categories baby, computer, consumer electronics, toys, and personal healthcare. Also, the product content for other categories is interesting for bol.com. Please, contact Icecat in that case. At the moment, bol.com publishes the French content exclusively on its app.

How to register for Vendor Central?

It is easy to register for the Icecat Free Vendor Central. Firstly, sign up for your Icecat account (FREE). Next, confirm your e-mail address. Finally, contact Icecat to assign your brand to your brand.

Do you need help or want more information? Register to download the free content or contact your local account manager directly.

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