Italian Prenatal Retail Group Uses Icecat Toys Data Model


Prenatal Retail Group S.p.A., the toys leader and a major player in Italy with 50 years of retail experience, uses now the Icecat Toys Data Model to download product information for 10,000s of products sold through its e-commerce solutions,,, and­. Moreover, Prenatal Retail Group S.p.A. controls 100% Prenatal S.A. (Spain), Prénatal Lda (Portugal) and Prénatal Aebe (Greece) and has 253 stores, including 148 directly-operated stores.

Unlimited syndication of product content

Prenatal asks its supplier brands to join Open Icecat for unlimited syndication of all their product content to any e-commerce channel partner they work with. This benefits brands.

Toys Brands

The Toys Data Model of Icecat is available worldwide and keeps growing every day, fully embraced by the toy industry. Icecat is working with a large number of brands. Brands such as LEGO, Spin Master and Bestway and other toy brands, monitored in the Icecat Toys Brands Monitor.

In case you want more info about the Icecat Toys Data Model, contact your account manager, or contact us online

Related topic:

In addition, actively working on the Toy Data Model, after four years Icecat published an update of the model, its progress, how the model is embraced by retailers and it’s becoming a worldwide accepted standard.

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