In 2020, we introduced the Brand Rank Page and sketched the aspiration to develop it gradually into a Brand Dashboard. We did a series of updates to show brand rank trends for around 30,000 brands monitored in Icecat. Thus, we included a break-down per country to visualize a brand’s global footprint, and we added recently average review scores per brand based on Testseek’s metadata on tens of thousands of expert reviews.
Do we stop here? Of course not!
In 2021, we plan to further expand the Brand Rank Page first with metadata to show:
Currently, we provide performance statistics in reports that we set for brand clients in our back-office. It’s time to move that functionality to the front-office and expand on it. How do we envision this?
After a brand login on the Brand Rank Page, more business- or privacy-sensitive data can be shown. We already show product completeness scores in the Free Vendor Central per product.
In a brand dashboard, after brand login, the following data will be made visible:
A lot of work to do. And, as we proceed, more details will be provided in subsequent posts.
Read further: News, analytics, brand rank, dashboard, insights, statistics
Founder and CEO of Icecat NV. Investor through iMerge. PhD Multimedia at Delft University of Technology. Former Professor at Open University Netherlands/Technical Sciences & Environment.
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