According to SimilarWeb: Icecat number One in Product Content Syndication

By
Similarweb: Icecat number one in syndication

According to SimilarWeb, Icecat is the global number one in the product information management & syndication (PIMS) market. SimilarWeb provides web analytics services for businesses based on reading DNS traffic and other web data sources. In the comparison we look at the top 4 PIMSs: Icecat.biz, Etilize.com, Cnetcontent.com, Salsify.com on desktop, and mobile in the last six months. We left Flixmedia out as we couldn’t detect any noteworthy traffic volumes on SimilarWeb.

SimilarWeb: top 4 in syndication

According to SimilarWeb, the global traffic rank compared to all other sites in the world Icecat is ranked 42.761. But Salsify ranks 89,896, Etilize 189.148, and Cnet 121.684. Whereby a lower rank# is a better global ranking.

Icecat is number one because its portal and URLs at Icecat.biz have 1.17 million visitors over the past six months. This is 293% more compared to Etilize and 561% more than Cnet Content. On average Icecat visitors visit one page more, stay 30 seconds longer on the website, and their bounce rate is 10% lower. Although Icecat is also outperforming Salsify, Salsify’s visitor engagement is still higher. The development of Icecat’s Free Vendor Central, where brand owners can edit their own product content for their retail partners, is helping Icecat to close this engagement gap.

Increasing engagement

These statistics and the results from Q3 underpin that Icecat is by far the number one in the PIMS market in terms of visitors and use of live product pages. People use icecat.biz to search for product content and PIMS solutions to improve their online stores or channel approach. And, they use Icecat LIVE for real-time inserts in their own web pages. More importantly, the decreasing bounce rate confirms that visitors increasingly found what they were looking for.

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml

Open Catalog Interface (OCI): Manual for Open Icecat XML and Full Icecat XML

This document describes the Icecat XML method of Icecat's Open Catalog Inte...
 November 3, 2019
Manual

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
 October 4, 2018
LIVE JS

How to Create a Button that Opens Video in a Modal Window

Recently, our Icecat Live JavaScript interface was updated with two new fun...
 November 3, 2021
Addons plugins

Icecat Add-Ons Overview. NEW: Red Technology

Icecat has a huge list of integration partners, making it easy for clients ...
 October 27, 2023
Manual

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
 January 20, 2020
New Standard video thumbnail

Autheos video acquisition completed

July 21, Icecat and Autheos jointly a...
 September 7, 2021
Manual

Manual Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022