Unieuro Integrates Huawei Product Stories

Avatar for Roberta Celi
By
Likethumbsup(7)Dislikesthumbsdown(0)

Unieuro integrates Huawei’s Product Stories via Icecat. Unieuro is, with 250 physical consumer electronics shops and a webshop, a successful omnichannel player in Italy. Its supplier Huawei invests in online product stories to better explain its products to its consumer audience via Unieuro and other e-commerce partners. Icecat is to enable not only the exchange of standardized product data-sheets but also product stories with rich media.

Standardized attributes for labels and shop search

Both rich media and standardized attributes are important for Unieuro. For example product title, images, specifications, marketing text are all included in a standard product data-sheet. This makes it easy for such data to be used in any e-commerce or publishing (e.g., label printing) application. Unieuro merges such standardized attributes to print them on tags in its physical shops. On the e-commerce side, they use them as search filters and bullet points to improve the user experience. But, structured data are not enough for cutting edge e-commerce.

What are Product Stories?

To tell the “full story behind a product” to the end-user is critical nowadays for seducing a consumer to choose a brand. It helps to communicate to a potential customer the main features of the product that distinguishes it from competing products.

Compelling product descriptions and imaging don’t just convey what a brand’s product is about, but also why a customer should buy it. Product stories might highlight the use scenarios of the product. They might also give a feel for the product experience and its coolness. Why others are buying it. Why you need to be seen with it.

A Product Story is, technically, an html5 minisite that can contain various multimedia blocks like videos, feature explanations, and an image gallery.

https://objects.icecat.biz/live_htmls/4054355af026f4d62470c7ad7cdb2903/media/huawei-p40pro.jpg
This image has an empty alt attribute; its file name is dsd.jpg

If you are a Huawei reseller and want to integrates Huawei’s Product Stories, you can use your Icecat account to download this free product content, register online, or contact your Icecat Account Manager!

Please note that monclick.it is live now as well.


Subscribe to our newsletter and stay updated.
Loading

Leave a Reply

Your email address will not be published.

Icecat xml
 November 3, 2019
 October 4, 2018
Manual

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 10, 2022
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016
Manual

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
icecat add ons

Icecat Add-ons including Magento, PrestaShop, Shopify, Magento, Google Shopping. NEW: Pimcore

Icecat has a huge list of integration partners, that make it easy for clien...
 August 1, 2020
Manual

Manual for Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 May 3, 2022
Manual

Manual: How to Import Free Product Content Into Your Webshop via Icecat

This guide will quickly show you how to import free product content from Ic...
 February 25, 2022