Toy Retailer Planet Happy Embraces Toys Taxonomy Standard and Invites Suppliers to use Free Vendor Central

Avatar for René Rozendal
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Toy Retailer Planet Happy Live With Icecat Toys Data Model
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Toy Retailer Planet Happy, differentiating itself with a focus on wooden toys and a joyful shopping experience for kids, is now live with the Icecat Toys Data Model. Planet Happy, operates an online store in addition to three physical stores in the center of the Netherlands, and sells thousands of toys for which timely product data is needed. Its brand suppliers are invited to register for Free Vendor Central to enter and enrich product data and to join Open Icecat, for an unlimited syndication of all a brand’s product content to any retailer they work with.

Download the flyer to see how the Icecat data model works and how it works for brands:

Avatar for René Rozendal

Business Development Manager Icecat - Initiator of the Icecat toys data model together with the toy industry

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