Toy Retailer Planet Happy Embraces Toys Taxonomy Standard and Invites Suppliers to use Free Vendor Central

Avatar for René Rozendal
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Toy Retailer Planet Happy Live With Icecat Toys Data Model
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The Dutch toy Retailer Planet Happy, differentiating itself with a focus on wooden toys and joyful shopping experience for kids, is now live with the Icecat Toys Data Model. Icecat’s Toy Data Model is now more comprehensive, more adjusted to retailer needs, and more convenient for brands. It also includes the NPD categorization.

Planet Happy operates an online store in addition to its three physical stores in the heart of the Netherlands. As the online store sells thousands of toys, timely product data is required. Therefore, Planet Happy invites all its suppliers to register for the Free Vendor Central, Icecat’s product content delivery platform. Joining the platform will allow brands to enter, edit and enrich all of their product data free of charge. Brands can also join Open Icecat, for unlimited content syndication of all a brand’s product content to any retailer they work with.

To see how Icecat data model works and how it works for brands, please download the flyer by clicking the button below.

In addition, if you are looking for more information, please register online or contact your local Account Manager. You can also contact Icecat online. See How to Register for Icecat Vendor Central?

Avatar for René Rozendal

Business Development Manager Icecat - Initiator of the Icecat toys data model together with the toy industry

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