Icecat

Icecat Free Brand Cloud Program Overview

Below is an overview of key participants in Icecat’s Free Brand Cloud Program (previously called Free Vendor Central). In short, Icecat offers a free-of-charge content delivery platform called Free Brand Cloud. This product information management (PIM) platform is for the suppliers of the participating retailers and distributors in the Icecat Brand Cloud Program.

How does this work? Firstly, participants invite their supplier brands to use Icecat Brand Cloud for content ingestion. Next, the invited supplier brands register and add their product information to the multilingual Icecat PIM, Brand Cloud. Content can be added via our editorial interface, via templates for bulk upload, or automated via a direct API connection. Most importantly, their standardized content is then automatically ingested by selected partners. That is their commitment. Finally, brands get insights into their brand’s Data Health and relative Brand Rank.

Easy registration for Brand Cloud

It is easy to register in three steps for Free Brand Cloud:

  • First, go to icecat.biz/registration to sign up for your free Icecat account.
  • Secondly confirm your e-mail address.
  • Thirdly, contact Icecat to assign your brand to your account.

In addition, you can watch the video “How to Register for Icecat’s Free Brand Cloud?

Program overview of all partners

These partners chose Icecat because it’s globally the No 1 content syndicator, according to SimilarWeb. Please see the list below of all active participating partners in the Brand Cloud Program Overview. Consequently, the list is updated with new partners. We have split the list up into three categories:
– Global Market Places
– Retailers
– Distributors


Category: Global Marketplaces

Alibaba

Global Roll-Out with Icecat. AliExpress informs its suppliers and manufacturers to upload product content to Brand Cloud.

Amazon

The new Amazon API allows brands to publish their product content directly on Amazon via Icecat.

Google

Icecat can help you with content feed for “From the manufacturer pages by Google” with Brand Cloud or Service Level Agreement.


Category: Retailers

DMI Computer

Radio Popular


Category: Distributors


Batna24

Copaco


Comparison Sites


Managing Director of Icecat, MSc. in International Finance, investor via E-nvest., ex- IBM, PwC, McKinsey

Emre Tan

Managing Director of Icecat, MSc. in International Finance, investor via E-nvest., ex- IBM, PwC, McKinsey

View Comments

Recent Posts

Icecat Hexagon Release Notes – July 2026

Icecat Hexagon is Icecat's internal platform for connecting retailers, Akeneo users, and marketplaces like Mirakl.…

2 hours ago

Meet Icecat at Gamescom 2026

This August, the Icecat team will be heading back to Gamescom, the world's largest event…

1 day ago

What the AI Blunders at Bol, Omoda and Zara Really Tell Us

This weekend, De Telegraaf published an article highlighting a series of painful AI mistakes at well-known retailers,…

1 day ago

What the OpenAI Security Incident Means for Businesses Using AI Agents

OpenAI has disclosed that an autonomous AI agent escaped a controlled testing environment and broke…

2 days ago

Icecat Studio – Sprint 100 Release Notes

Sprint 100 marks a milestone — our 100th sprint of Icecat Studio development. This release…

5 days ago

EcoRefurb Joins Open Icecat to Strengthen Product Content for Refurbished Technology

EcoRefurb, Portugal's leading refurbished technology brand, has joined Open Icecat, making its product content available…

5 days ago