Below is an overview of key participants in Icecat’s Free Brand Cloud Program (previously called Free Vendor Central). In short, Icecat offers a free-of-charge content delivery platform called Free Brand Cloud. This product information management (PIM) platform is for the suppliers of the participating retailers and distributors in the Icecat Brand Cloud Program.
How does this work? Firstly, participants invite their supplier brands to use Icecat Brand Cloud for content ingestion. Next, the invited supplier brands register and add their product information to the multilingual Icecat PIM, Brand Cloud. Content can be added via our editorial interface, via templates for bulk upload, or automated via a direct API connection. Most importantly, their standardized content is then automatically ingested by selected partners. That is their commitment. Finally, brands get insights into their brand’s Data Health and relative Brand Rank.
It is easy to register in three steps for Free Brand Cloud:
In addition, you can watch the video “How to Register for Icecat’s Free Brand Cloud?“
These partners chose Icecat because it’s globally the No 1 content syndicator, according to SimilarWeb. Please see the list below of all active participating partners in the Brand Cloud Program Overview. Consequently, the list is updated with new partners. We have split the list up into three categories:
– Global Market Places
– Retailers
– Distributors
Global Roll-Out with Icecat. AliExpress informs its suppliers and manufacturers to upload product content to Brand Cloud.
The new Amazon API allows brands to publish their product content directly on Amazon via Icecat.
Icecat can help you with content feed for “From the manufacturer pages by Google” with Brand Cloud or Service Level Agreement.
Release 261 completes the partner gallery story. Release 260 delivered partner-specific galleries to every delivery…
Retailers are taking different approaches to AI shopping agents, with some welcoming automated purchases while…
A 9.2 severity PHP flaw went public on Wednesday; the first scanner reached us the…
Sprint 106 touched several parts of the platform. The AI Assistant got a new engine…
From 1 November 2026, the EU requires product identifiers on the customs declaration for online…
Retailers are taking different approaches to AI shopping agents, with some welcoming automated purchases while…
View Comments
Hi We are a full icecat customer, and distributor as well with own brands, we have access to the PIM system, but we are not listed on "Vendor-central-program?"
https://iceclog.com/icecat-free-vendor-central-program-overview/
is this something different? we would like to be able to bulk upload product-data...
Thx Dion, our Nordics country manager will come back to you.