The product data health of Nike has a 42% average score based on the last 90 days, so Nike tops the product data health in the Fashion and Lifestyle category. There is still a lot to improve for all brands in…
The product data health of DELL is with a 41% average score based on the last 90 days a key brand in the category Computers. However, there is still a lot to improve for other brands in the Computers category. For…
Multiple brands, like Oppo, Ariete, Huawei, LEGO, and Ezviz, made their product content available for retailers in the Icecat catalog. Retailers in the Italian region now have the opportunity to enrich the product content on product pages with brand-approved product content.…
Having an online catalog with detailed product content is the first step to boosting your e-commerce. Make your users' experience efficient and straightforward. The latest Icecool LIVE plugin helps you integrate all product content in real-time to support online shoppers'…
Product content is essential for any online business that wants to sell its products or services. Having an e-commerce business can be challenging as online shoppers have many possibilities to choose from. However, many companies make the mistake of writing…
In this document, we answer all the common questions we get from Icecat product content users. What is this FAQ about? This FAQ (frequently asked questions) is for Icecat product content users, typically channel partners such as retailers, etailers, distributors,…
Allegro, the major online e-commerce platform in Central and Eastern Europe (CEE), successfully uses Icecat product content. With the Full Icecat, Allegro has access to the complete Icecat catalog, which helps to improve and expand its own catalog. This will…
The Icecat database contains more than 10 million product datasheets with different digital assets in more than 60 languages. These digital assets include product titles, marketing texts, specifications, and images, and also rich media assets like videos, 360 images, and…
The Italian electronics retailer DML SpA, which is part of an Italian entrepreneurial group that started the Stay-on webshop, uses Icecat rich product content to improve its online conversion. DML SpA is a big retailer with 600+ employees and €…
In these Icecat Release Notes 119, we discuss a new feature to delete values and assets through the import-export tool and further steps toward the fully multilingual Brand Cloud. We also applied several other tech improvements. You can find the…
French-based Dyadem joins the Icecat Free Brand Cloud Program. It is a value-added niche IT & Office reseller with EUR 50 million revenues. Only business members can order online. Being part of the program, Dyadem's supplier's brands can enter, edit,…
Product content is all the information provided by retailers or brands to describe and promote their offerings. It includes product names, images, videos, weights and dimensions, prices, instructions for use, and reviews. The more comprehensive and relevant the product information is, the more…
The French and Belgian toy retailer Maxi Toys, with 117 physical stores and an e-commerce presence, joins the Icecat network. Online presence and quality product content are critical for Maxi Toys after a complicated year of restructuring. The decision to…
In these Icecat release notes, we discuss the addition of coverage analysis of the Product Story asset, the roll-out of near-real-time XML repositories, the automated addition of new languages or locales, product management status reports, and, finally, cross-lingual synonyms mapping.…
Brand Rank page sneak preview We deployed the first version of the Brand Rank page: with a brand's global e-commerce rank score, a product data-sheet downloads graph per period, and general brand information. Soon, it will be made accessible via…
Our editors work around the editorial rules for Product Data-Sheets. Icecat editors are involved in the large-scale production of standardized and localized product data-sheets (PDSs) on behalf of brands participating in Open Icecat. How do we define and explain the…
In making or breaking an online sale, great content is the key differentiating factor. Therefore, Google and Icecat cooperate since 2018 in the seamless upload of accurate product content. And uploads the product content into Google Manufacturer Center. At the moment,…
Version 2.3 (Updated on May 18th, 2026) JSON (JavaScript Object Notation) is a lightweight data format used for structuring and exchanging information. It’s easy for humans to read and write while being simple for machines to parse. JSON represents data using…
From June 7-9, 2026, Icecat will attend the JouéClub Trade Show in Bordeaux, one of the most important annual gatherings for the French toy industry. The event brings together toy manufacturers, distributors, retailers, and JouéClub members from across France to…
Release 249 introduces a combination of usability improvements, editorial workflow enhancements, taxonomy management updates, reporting refinements, and platform maintenance optimizations across Icecat services. This release focuses on improving operational flexibility for editorial teams, simplifying management workflows, enhancing the user experience…
