Icecat is pleased to announce that we will participate in Netcomm Forum 2026, taking place on 6–7 May 2026 at Allianz MiCo in Milan. As one of Italy's leading digital commerce events, Netcomm Forum brings together retailers, brands, marketplaces, and…
In this release, we focused on strengthening Icecat’s core value pillars: richer content experiences, more up-to-date and reliable data, and improved operational efficiency across both user-facing and internal tools. From enhancing Product Stories visibility and Expert Reviews credibility to advancing…
This analysis compares year-on-year growth in datasheet downloads for the most active laptop brands in the Icecat ecosystem. The selection is based on brands with the highest overall datasheet usage, which are then ranked by their percentage growth between 2024…
Sprint 91 focused on strengthening the operational backbone of Icecat Studio by improving import reporting, platform responsiveness, and Sandbox workflows. In parallel, we continued architectural upgrades across the frontend framework, authentication, and delivery infrastructure, while also advancing Story Builder usability…
Icecat is proud to announce its debut as the official sponsor of Shoptalk Europe 2026, taking place in Barcelona from 9 to 11 June. As one of Europe’s leading retail and e-commerce events, Shoptalk brings together brands, retailers, marketplaces, and…
Sprint 90 focused on improving delivery workflows, strengthening system architecture, and laying the foundation for scalable automation and AI-assisted content creation. This sprint combined practical usability improvements with deeper architectural refactoring to support the long-term growth of Icecat Studio. ZIP…
Rich product content is no longer “nice to have” for brands selling online. On marketplaces like Amazon, it is often a key part of the buying decision. At the same time, content teams face a familiar problem: every update triggers…
Sprint 88 is focused on improving story styling control, Amazon synchronization reliability, and a range of platform stability, accessibility, and infrastructure enhancements. Below is a summary of the key updates delivered in this release. Story Builder: Style Management Sidebar Screenshot…
In an era where digital shoppers are increasingly wary of "spec-sheet fatigue," the value of a professional opinion has never been higher. Recognizing this shift, Icecat is reintroducing its Expert Reviews service by importing 1.3 million professional reviews into its product content database.…
We’re excited to announce that Icecat will be exhibiting at the E-commerce Berlin Expo on February 17-18, 2026! Join us at Messe Berlin to explore how structured product content can boost your performance across marketplaces and digital shelves. Insights, Innovation,…
Thrustmaster and Hercules, iconic names in gaming and DJ gear, are taking the next step in their digital content strategy. The two brands have officially joined Full Icecat in Germany, providing partners with access to enriched, standardized data for all…
Please scroll down for the English version. Jabra, die weltbekannte Marke der GN Group, ist nun offiziell Open Icecat-Sponsor in der DACH-Region. Jabra ist auf professionelle Audio- und Videokommunikationstechnologie spezialisiert, darunter Headsets, Videokonferenzsysteme und Freisprecheinrichtungen. Mithilfe der offenen Katalogplattform von…
Version 1.3 (Updated on June 16th, 2026) As an example for how to integrate the Icecat MCP server into an AI, this guide provides step-by-step instructions on how to install and configure the Claude Desktop App to connect with Icecat MCP…
The aim of this manual is to provide a clear and practical overview of the different types of product-related content available through the Icecat platform. It explains what each asset is, how it can be used, and in which format…
In sprints 220-228, Icecat delivered a series of significant enhancements across multiple areas of our platform, including AI-powered text translation and alternative text generation, customer-specific content distribution, regulatory and compliance updates, functional improvements in Icecat Brand Cloud, security and access…
Thinking about connecting every way your customers shop with your brand? That’s what omnichannel commerce is all about. If you want to know why "omnichannel commerce" is more than just a marketing buzzword, or you’re searching for inspiration to take…
As AI ecosystems mature, protocols that enable machines and agents to communicate meaningfully are becoming critical infrastructure. Also for AI chatbots and other agents in e-commerce, Icecat's domain. Two of the most talked-about protocols in the agent space are the…
Following a successful pilot in 2022 — during which Disney and Icecat achieved a +34% increase in revenue through rich product content — the collaboration continues, featuring the beloved character Stitch. To coincide with the theatrical release of the new…
During the online investors meeting about Icecat NV’s 2024 results, we also discussed the H1-2025 figures. The board of Icecat, including CEO Martijn Hoogeveen, hosted this well-visited interactive online meeting for its investors in depository receipts (DRs; Dutch: “certificaten”) of Icecat shares…
Aces Direct, a leading IT business partner in the Netherlands with an online webshop, is taking its customer shopping experience to the next level by introducing Icecat Product Stories across its product pages. This feature is designed to provide customers…
