Major Italian retailers integrate Brand-Approved Product Content

Multiple brands, like Oppo, Ariete, Huawei, LEGO, and Ezviz, made their product content available for retailers in the Icecat catalog. Retailers in the Italian region now have the opportunity to enrich the product content on product pages with brand-approved product content. Some retailers need to be authorized retailers before being able to adopt enhanced content, for example, Product Stories. With Icecat Product Stories, retailers boost their conversion rate on product pages. It is easy to enrich the existing content as Product Stories contains several multimedia digital assets. For example, videos, feature logos and explanations, 3D objects, and an image gallery. The LEGO Product Stories create a better online shopping experience for online visitors. Online visitors will have the feeling they hold a product in their hands. Therefore, the conversion on product pages enhanced in this way is much higher.

Retailers integrate Product Content

As a result, multiple Italian retailers like Unieuro, Monclick, Euronics, and MediaWorld. Expert, Trony, Gruppocomet, Gruppo Tufano Bytecno, LaViaLattea Spa, and DML SpA already use Icecat Product content. So, retailers can download the Icecat product content in XML, JSON, or CSV. Then, via one of the Icecat addons, it is possible to ingest the content directly into your e-commerce environment.

The implementation of Product Stories is pretty straightforward. With a few lines of JavaScript, they are ready to go live on any device. In addition, there is a manual available that contains detailed instructions and explains how to embed product stories via the Icecat Live Granular Call.

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In case you are a brand and would like to improve the user experience on your channel partner website, please contact us via our contact page. After that, you will be redirected to the local team in order to be supported in this process.

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Vittorio Marino

Key Account Manager Italy