Maxi Toys Uses Syndicated Product Content to Optimize Visitor Experience

Avatar for Cyrine Klai
By
Maxi Toys joins Icecat
Likethumbsup(2)Dislikesthumbsdown(0)
image_pdf

The French and Belgian toy retailer Maxi Toys, with 117 physical stores and an e-commerce presence, joins the Icecat network. Online presence and quality product content are critical for Maxi Toys after a complicated year of restructuring. The decision to optimize the online visitor experience through product syndication came naturally to Maxi Toys. This also stems from a trusted partnership with Maxi Toys’ new owner King Jouet, who has been working with the Monaco-branch of the Icecat group for many years.

One year ago, Icecat took over Cedemo, a leading product-content specialist for the toy and entertainment sectors. In short, Cedemo manages mission-critical marketing, video, image, purchasing, and pricing information for over 200 toys and gaming manufacturers. Maxi Toys will be among the many retailers who benefit from Icecat’s and Cedemo’s merged global manufacturer network. To ensure access to a wider range of product content information.

We are happy that Maxi Toys joins Icecat and uses our toy platform. We are looking forward to onboard more retailers and brands to create a win-win for all.

Cyrine Klai Account Manager France at Icecat

API connection to Akeneo PIM

Icecat supports multiple data output formats to ensure all content assets are fully integrated and our users completely automate the syndication process. Besides, Akeneo has developed an Icecat connector to integrate standardized product content easily. As a result, this extension allows Maxi Toys, as an Akeneo PIM user, to benefit from Icecat’s extensive catalog of product data. The connector enriches its Akeneo PIM instance with standardized content, including specifications, marketing text, images, multimedia assets, PDFs. But also rich content like video, 3D tours, and enhanced Product Stories.


Subscribe to our newsletter and stay updated.
Loading

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml
 November 3, 2019
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 1, 2018
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
icecat addons

Icecat Add-ons including Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping. NEW: Shopify

Icecat has a huge list of integration partners, that make it easy for clien...
 August 1, 2020

Manual for Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 December 4, 2020
WordPress editor guidelines Iceclog

Iceclog’s WordPress Editor Guidelines: Writing Compelling Posts

These Iceclog Editor Guidelines for WordPress are a quick guide fo...
 August 17, 2016