5 Best Practices For Writing Engaging Product Content 

Product content is essential for any online business that wants to sell its products or services. Having an e-commerce business can be challenging as online shoppers have many possibilities to choose from. However, many companies make the mistake of writing product content that does not engage or convince customers. Having a product description, marketing text and rich content is essential as this helps to become more visible online. This article highlights five best practices for writing engaging product content that convinces customers.

1. Write Product Content That Serves a Purpose

Product content should be informative, but it should also serve a purpose. If your product content does not serve a purpose, customers will likely ignore it. For example, if you sell a product that helps people lose weight, make sure your product content discusses the benefits of weight loss and how it can help people achieve their goals. Additionally, highlight any challenges that may come with weight loss and how your product can help overcome them.

2. Write Engaging Product Content

When writing product content, make sure to keep your readers engaged. This means writing in an engaging and conversational style, using clear and concise language, and including rich media like images, videos, and other multimedia content that can help illustrate your points.

3. Make Sure Your Product Content Is Concise

The headline, or typically the product title, is the first thing readers notice about product stories. The title determines whether or not they continue reading the content or bounce from the page. Some tips:

• Use titles with about seven words
• Use relevant numbers in the title
• The first word features what, why, how, or how in case of a product

Make sure your product content is concise by dividing it into easy-to-read sections with headings. This will make it easier for readers to find the content they are looking for. Furthermore, it will also help them stay engaged while reading.

4. Include Images And Videos

Shoppers do not find the same information online as in the physical shop. To fill the gap, video is a tool to transmit a message more directly and to improve conversion rates. Therefore, adding images and videos can be great to add depth and detail to your product content. It helps to illustrate your points, but it can also help attract attention and convert more visitors into customers. Enhanced content such as Product Stories is a great way to give the online shoppers the feeling of actually holding the product in their hands.

5. Use Social Media for Promotion

Using social media to promote your product content can be a powerful way to attract attention and convince visitors to buy. Using social media platforms such as Facebook, Instagram, TikTok, Twitter, and LinkedIn, you can reach a wider audience and help spread the word about your product.

To conclude, by following these five best practices, you can create engaging and convincing product content that will help you sell more products or services.

Wouter Maatman

Digital Marketing Manager at Icecat N.V.