Google and Icecat collaborate to help brand owners with rich content integration
In making or breaking an online sale, great content is the key differentiating factor. Since 2001, Icecat specializes in standardizing and optimizing product data for online consumption. Icecat and Google are happy to jointly announce their seamless integration to upload accurate product content into Google Manufacturer Center.
On the 12th of April, Google and Icecat introduced their co-operation together in Amsterdam, in a meetup attended by numerous brands, presenting Google Manufacturer Center and how Icecat can help brands to upload their rich product content into it.
Google Manufacturer Center allows manufacturers and other brand owners to submit authoritative product metadata which is used to power commercial results across Google.
Anand Vora of Google presenting Google Manufacturer Center
Icecat presented the automated upload connection with Google Manufacturer Center by which Icecat can push product content from selected brands into the Google platform in a completely automated way, hassle free for these brands.
Emre Tan of Icecat presenting the Icecat solution
Google and Icecat are planning to continue the roadshow in other countries to present jointly the Google Manufacturer Center and Icecat Product Information Management collaboration.