In the recent roll-out with several leading retailers and distributors the Icecat PIM is promoted to all their vendors as their free Vendor Central.
The leading Chinese and Polish marketplaces Aliexpress and Allegro. Carrefour, the Spanish hypermarket Alcampo, the leading European IT distributor EET. Lastly, the Turkish retail giant Teknosa and Worten Portugal’s leading consumer electronics giant. Hundreds of local brand reps have since then registered at Icecat PIM to add missing product content, such as marketing texts and localized PDFs. More and more leading retailers and distributors are embracing this approach.
Moreover, Icecat PIM, the editorial back office of Icecat, is already in use by 100s of internal and external editors, including specialized or generic brand reps, often as part of an Open Icecat agreement.
So what’s new? Now, the Icecat PIM is also available as a free-of-charge Vendor Central for our 1000s of Full Icecat (web) retail clients, such as Teknosa, that have already a seamlessly working integration with the Icecat data pool. The main benefit for such retail clients and their suppliers is that they can cost-effectively optimize the buying experience of customers, by completing their product content with all data that helps a customer to make an informed buying decision. In addition, the connected retailer is committed to transparently publish all the requested additional content on its website. Typically, localized images and PDFs are added. Better product content leads to improved sales and conversion. Undescribed products do not sell as they are often excluded from retailer catalogs.
All interested parties that want to activate their own Free Vendor Central, to improve their brands’ product content together with their partners, then don’t hesitate to contact us:
Read further: Covid-19 Lab, PIM, taxonomy, Vendor Central
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Thx Daniele. You can register for free at Icecat.biz. I asked our Italian team to contact you.
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