EET Group Recommends its Supplier Brands to Upload Product Content via Icecat Vendor Central

Yagiz Cekic

EET Group, a leading European distributor for IT parts, directs its supplier brands to add their product information directly into the Icecat catalog via Vendor Central.

EET Group, headquartered in Denmark, connects currently 950 supplier brands to business customers across 26 European countries. EET runs several logistics centres, leveraging smart shipment services to ensure the smooth and safe delivery of its products.

In order to attract more buyers, EET Group seeks to automate the flow of product information, having it appear in web shops instantly, thus making it available to customers as quickly as possible. To increase sales performance, the Group has chosen Icecat to convert and deliver product information in the correct format as soon as the supplier brands update the information via the Icecat Vendor Central.

EET Group has integrated Icecat’s product content seamlessly into its product information management (PIM) system. The relevant product information for its 1 million different products and parts, which can be directly retrieved from Icecat’s catalog in this way includes:

  • Product identifiers (GTIN: EAN, MPN; tariff codes: ECCN)
  • Categorisation
  • High-resolution JPG-images
  • One main image and at least two secondary images
  • Short description, long description, detailed marketing text, product features and USP’s
  • Product specifications
  • Product brochure, datasheet and manuals in PDF format

Would you like to deliver your product information to EET Group? We are more than happy to help you! Get started by registering here (FREE).


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