LEGO Leads Toy Vertical in Icecat Brand Rank Monitor H1-2023

The demand for product content has continued to increase throughout 2023. The Toy Vertical has seen impressive growth, registering 114 million datasheet requests. That is a 63% increase as compared to H1-2022. During this first half of the year, LEGO leads the brand rank monitor with 17 million requests, followed by Mattel and Spin Master. The top 10 also include VTech, Hasbro, Bestway, MGA Entertainment, schleich, Playmobil, and Giochi Preziosi.

While Mattel noticed an increase of 120% in datasheet downloads, Spin Master recorded an increase of 100% compared to H1 2022. Below is an overview of the top 10 brands that got the most requests, compared year-on-year.

Other KPIs on Brand Rank Page

The Brand Rank page offers additional insightful key performance indicators (KPIs) to provide a comprehensive overview of brand performance. One of these valuable metrics is brand analytics per country, allowing brand representatives to gain insights into their brand’s performance at a local level. As the internet implies globalization, Icecat acknowledges that not all views or downloads can be attributed to a specific country. Due to the international nature of e-commerce users and anonymous browsing by individual data consumers, complete localization of data is not always possible.

In addition, Icecat publishes the Brand Average Review Score, which considers the total number of reviews contributing to the score calculation. This transparent approach ensures that users have access to up-to-date statistics. Furthermore, this valuable statistic is also available for Testseek XML API users by default.

Finally, the data health score is prominently displayed, offering a comprehensive assessment of a brand’s data completeness. The brand data health completeness score represents the average completeness scores of all product data sheets within a brand’s portfolio, encompassing main products, supplies, and spare parts. Brand editors can easily monitor and track the changing color indicators of completeness to ensure data quality.

These additional KPIs on the Brand Rank page enable brand representatives to gain a deeper understanding of their brand’s performance, enhance transparency, and ensure data integrity.

Irina Popa