We explained earlier that the Icecat Toy Data Model is a joint initiative with the toy industry. As a result, we have become a market leader, making the content available in 60+ languages. And introducing the data model in other…
Recently, the winners of the Dutch Toy of the Year 2022 awards have been announced. Icecat created Enhanced Product Stories for the winning products for free. The expert jury has chosen three products in each of the 12 categories: Kids'…
LEGO's product data health is the best among key toys brands. However, for all toy brands there is still a lot to improve. For example, LEGO has most product downloads, but its data health score is still only 44%. Just…
