LEGO makes enhanced Product Stories freely available via the Icecat catalog, for all of its authorized retailers in the Benelux. These Product Stories contain a selection of multimedia digital assets such as video, feature logos and explanations, 3D objects, and…
The Icecat Toy Popularity Monitor 2020, which Icecat introduced last year, are based on the Icecat taxonomy as inspired by the NPD categories. In short, the NPD main categories are Action Figure & Accessories, Arts & Crafts, Building Sets, Dolls,…
In times when the British toy industry focussed on manufacturing, independent toy shops stocked Airfix kits, Brio wooden toys, Hornby railway, LEGO sets, Raleigh bikes, and Scalextric tracks. Toy brands that featured in our lives via well-dressed shops, tv adverts,…
