The French and Belgian toy retailer Maxi Toys, with 117 physical stores and an e-commerce presence, joins the Icecat network. Online presence and quality product content are critical for Maxi Toys after a complicated year of restructuring. The decision to…
LEGO makes enhanced Product Stories freely available via Icecat for all of its authorized retailers in Benelux, the DACH region, and Italy. These Product Stories contain a selection of multimedia digital assets. For example, video, feature logos and explanations, 3D…
The Icecat Toy Popularity Monitor 2020, which Icecat introduced last year, are based on the Icecat taxonomy as inspired by the NPD categories. In short, the NPD main categories are Action Figure & Accessories, Arts & Crafts, Building Sets, Dolls,…
