We explained earlier that the Icecat Toy Data Model is a joint initiative with the toy industry. As a result, we have become a market leader, making the content available in 60+ languages. And introducing the data model in other…
Mattel, Inc., the well-known American toy manufacturer, is becoming an Open Icecat Sponsor. Thanks to that, Mattel syndicates its product content for all its brands to channel partners in the Benelux for free. Mattel, founded in 1945, has famous toy brands, including…
The online toy platform for kids, Listi, integrates Icecat toy content. With the holidays coming up, like Black Friday, Cyber Monday, Sinterklaas, and Christmas, it is key for toy brands and retailers to have their content ready and up to…
