We explained earlier that the Icecat Toy Data Model is a joint initiative with the toy industry. As a result, we have become a market leader, making the content available in 60+ languages. And introducing the data model in other…
Recently, the winners of the Dutch Toy of the Year 2022 awards have been announced. Icecat created Enhanced Product Stories for the winning products for free. The expert jury has chosen three products in each of the 12 categories: Kids'…
Mattel, Inc., the well-known American toy manufacturer, is becoming an Open Icecat Sponsor. Thanks to that, Mattel syndicates its product content for all its brands to channel partners in the Benelux for free. Mattel, founded in 1945, has famous toy brands, including…
