We explained earlier that the Icecat Toy Data Model is a joint initiative with the toy industry. As a result, we have become a market leader, making the content available in 60+ languages. And introducing the data model in other…
Recently, the winners of the Dutch Toy of the Year 2022 awards have been announced. Icecat created Enhanced Product Stories for the winning products for free. The expert jury has chosen three products in each of the 12 categories: Kids'…
LEGO makes enhanced Product Stories freely available via Icecat for all of its authorized retailers in Benelux, the DACH region, the United Kingdom, and Italy. These Product Stories contain a selection of multimedia digital assets. For example, video, feature logos…
