During the past ten years, e-commerce has exploded and continues to evolve at a rapid pace. In 2020, the number of global digital buyers is estimated to reach 2 billion1. The total value of global retail e-commerce sales is expected…
According to a survey from Bitkom (association of the German information and telecommunications industry) conducted in October 2019 with more than 1,000 German participants, over 50% of the online shoppers use reviews as part of the buying decision process. People…
Alcampo, the 2nd largest hypermarket chain in Spain, collaborates with Icecat to increase and improve its webshop information. Not only to access standardized product data-sheets, but also to receive unique and customized content created exclusively for Alcampo, differentiating it from…
