There are two main ways how we make purchases from our mobile devices. We can buy from mobile websites or through mobile apps. Some brands may already have a mobile-friendly website. But that’s just not enough. A genuine brand needs…
In making or breaking an online sale, great content is the key differentiating factor. Since 2018, Google and Icecat cooperate in the seamless upload of accurate product content into Google Manufacturer Center (MC). This is live for LEGO, Intel, VTech,…
Subscription boxes are a recurring delivery of niche products as part of a marketing strategy and a method of product distribution. They are used by e-commerce businesses, referred to as "subcom", who apply a subscription business model. They target a wide range…
