New: Real-Time E-commerce Brand Ranking with HP on 1, and Lenovo as vice-leader

Avatar for Martijn Hoogeveen
icecat brand ranking

For years, we reported brand and category downloads manually, including annual e-channel brand rankings, per category or global. Now, this is finally replaced by bots that are daily publishing our global manufacturing brand statistics. E.g., HP is still our global #1. And from our former vice rank leaders: Acer is now #8, Toshiba is now #11, Philips is now #9 and Samsung is now #3. The current and persistent vice-leader in the global brand ranking is: Lenovo!

Moving time series with timely data

Currently, we show the global rank number of a brand, based on a moving time-series with product data-sheet downloads by consumers and e-commerce business partners over the past 90 days. Further, we show a graph of the past 90 days of the ranking evolution, product data-sheet downloads, and the number of downloading e-commerce platforms. The graph’s period can be changed to the past month (i.e, past 31 days) and week (i.e, past 7 days). We give the total number of downloads per selected period, the total number of a brand’s product data-sheets in our database, and the number of categories that are relevant for the respective brand. As not all products are active anymore, we also show a stat limited to the products that we currently see on the market.

For transparency reasons and as a guideline, we explain which factors influence a brand rank based on downloads, and thus what actions a brand could take to improve its e-channel ranking.

Next: brand rank evolution and consumer views

It’s our ambition to expand the brand ranking each sprint, and gradually transform it into a brand dashboard that provides even more powerful insights. In the next sprint, we focus on integrating the brand rank pages in the flow of our icecat catalog, add a rank# toggle to only show the evolution of the brand rank#, toggle between consumer views and retailer downloads, and show a stat about the number of unique platforms accessing a brand’s data.

Subscribe to our newsletter and stay updated.

Avatar for Martijn Hoogeveen

Founder and CEO of Icecat NV. Investor. Ph.D.

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml
 November 3, 2019
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 1, 2018
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
icecat addons

Icecat Add-ons including Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping. NEW: Shopify

Icecat has a huge list of integration partners, that make it easy for clien...
 August 1, 2020

Manual for Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 December 4, 2020
WordPress editor guidelines Iceclog

Iceclog’s WordPress Editor Guidelines: Writing Compelling Posts

These Iceclog Editor Guidelines for WordPress are a quick guide fo...
 August 17, 2016