NEW: Visualizing the Global Footprint per Brand in the E-commerce Channel

To improve the brand rank page, we added today a global heat map, showing brand-specific product views/downloads per country. You can see this feature in the example of the Dell brand page in the featured image.

You can also find the link (button next to the brand name) to the brand rank page on any product page on the Icecat site.

The dev team is very enthusiastic about this data visualization project that is doing the groundwork for the eventual brand dashboard. The first part of the project is to add public data elements, before login. The second part of the project will be about adding advanced and, eventually, GDPR-sensitive data, behind a secure login.

Vazha Abramishvili

Chief Operating Officer at Icecat