The demand for product content is expanding rapidly. In 2021, HP is again number one as a brand in terms of product data-sheet (PDS) downloads by the e-commerce channel. Icecat serviced over 1.3 billion PDS requests for HP datasheets, i.e.,…
In 2020, we introduced the Brand Rank Page and sketched the aspiration to develop it gradually into a Brand Dashboard. We did a series of updates to show brand rank trends for around 30,000 brands monitored in Icecat. Thus, we…
The demand for product content continues to expand during the last six months of 2020. The demand for product data grows as e-commerce is the safest place for shopping, nowadays. Well-described product content is the key to winning the loyalty…
