In 2020, we introduced the Brand Rank Page and sketched the aspiration to develop it gradually into a Brand Dashboard during 2021, 2022 and further. We did a series of updates to show brand rank trends for around 30,000 brands…
The world of e-commerce has expanded dramatically. As a result of the pandemic and a shift in shopping habits, e-commerce websites keep popping up, and marketplaces are growing faster to serve clients better. However, e-commerce analytics and careful data analysis…
Nielsen sells its consumer sales and analytics business to equity investor Advent for $2.7 billion, according to Bloomberg. The parties expect to close this deal in the first half of next year. The acquired business will be rebranded from Global…
