Icecat Offers Free Product Stories to Dutch “Toy of the Year 2021” Winners

Icecat Offers Free Product Stories to “Toy of the Year 2021” Winners

The winners of the Dutch Toy of the Year 2021 awards have been announced. The expert jury has chosen 3 products in each of the 12 categories: 0-3 years, 4-5 years, 6-7 years, 8-9 years, 10-11 years, 12-17 years, 18+ years, Sustainability, Puzzles, Kids’ games, Family games, and Knowledge games. You can find all the products and vote for your favorites at The product in each category with the most votes will become the absolute winner.

Icecat has a strong presence in the toys category, as accurate and timely product information is crucial here. Enhanced (rich) content is of special importance, in order to elevate the shopper experience. In particular, the Icecat product stories give shoppers the feeling that they are holding the actual product in their hands. Product Stories contain a selection of multimedia digital assets, for example, video, feature logos and explanations, 3D objects, and an image gallery. See the video below as an example.

To congratulate the winners of the Dutch Toy of the Year 2021 contest, Icecat reaches out to all the winners with the offer of creating product stories for them for FREE. Our dedicated expert team is ready to create enhanced content highlighting the benefits of the products. Such content will help merchants boost sales and increase consumer engagement.

Benefits of Product Stories

Product Stories follow a brand’s look and feel and present its content in a consistent way across the whole channel. Retailers can easily implement the enhanced content with just a few lines of JavaScript. Most important, implementing Product Stories will enhance visitor engagement and sales conversion on product pages. There is a manual available on how to implement Product Stories.

Do you want a free product story? Please contact our toys team directly, register for free, or contact Icecat online.

Chief Business Development Officer - Initiator of the Icecat toys data model together with the toy industry

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