The electronics multinational Viewsonic uses Icecat to syndicate its product content to its channel partners. With annual revenues of about €500 million and over one thousand employees, Viewsonic evolved from a visual devices manufacturer to a visual solutions company. Its…
LEGO makes enhanced Product Stories freely available via Icecat, for all of its authorized retailers in Benelux and Italy. These Product Stories contain a selection of multimedia digital assets such as video, feature logos and explanations, 3D objects, and an…
The Icecat Toy Popularity Monitor 2020, which Icecat introduced last year, are based on the Icecat taxonomy as inspired by the NPD categories. In short, the NPD main categories are Action Figure & Accessories, Arts & Crafts, Building Sets, Dolls,…
