Product Feed Management Key for Headless Commerce

Given the trend of headless e-commerce, where a commercial back office can be connected to multiple front offices, feed management has become existential. Most important, to efficiently send product data feeds to several e-commerce channels. It leads to more visibility among buyers and thus financial success. What is Product Feed Management? We define it as a solution for administering and optimizing your product feeds in a seamless flow. This flow is between back offices and multiple front offices, including marketplaces. It will improve the effectiveness of your online and offline sales efforts. It also involves improving, monitoring, and maintaining the quality of the feed and the data sources. Further, it ensures that all the sales channel requirements are met and the feed is regularly updated. A great product feed is a basis for seamless order management.

Why using a great product feed?

What makes a great product feed? To sum up, a great product feed:

• Allows reaching more customers through different sales channels;
• Is one location to manage, promote, sell, evaluate, and run, and track product performance;
• Supports a variety of product listing formats. This to meet sales channel requirements;
• Saves your organization a lot of time;
• Takes care of timely updates;
• Supports enriched and standardized multilingual product data;
• Supports mainstream open-source platforms like Magento, Prestashop, WooCommerce, Batavi, and commercial platforms like Shopify, Amazon, eBay, Facebook, Alibaba, etc.
• Automatically updates your catalog’s multilingual taxonomy to industry standards.

Improve product feed

How to improve one’s product feed? Firstly, look at the basic attributes like identifiers, categorization, titles, descriptions, prices, URL links, etc. Icecat can help correct and enrich such basic product data.

Secondly, optimize the keywords. Check how the potential customers or your customers come to your page. What are they looking for? Provide them with the information they are looking for. To do this, mention the most important product information first. Further, structure the data properly so that search engines understand it too. In this way, you show search engines like Google that your feed and a customer’s query are a perfect match.

Additionally, product images are a key to successfully reaching your audience to make that purchasing decision. The image must have the correct resolution and meet the format requirements of each channel. And be persuasive of course.

Finally, product attributes, marketing messaging, and rich media are important product information. It helps buyers select products and convince them to buy them. Don’t exclude them. Especially the messaging will make it easier to recognize by Google. But also to find it faster by the potential customer. It does not matter what niche your products are in. You have 150 words to reach your potential customer, and often half is shown. Google lists several tips for you.

In conclusion, managing product feed is fairly easy for both smaller and larger companies to do. But for ambitious e-businesses, it is a challenge that cries for efficient automation. For example, tech SMEs like SpareIT and Everything IT successfully automated their processes with Icepim to easily manage their product feeds.

Marcella van de Streek

Marketing and Communication Assistant Iceshop BV