By Gloria Serafini
June 20, 2017
June 20, 2017
As a manufacturer, managing your product information can be a huge challenge: new pictures, expiring visual rights, awards to be added, a revised marketing text, some spec updates… How to make sure that your product managers are fully aligned and…
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By Gloria Serafini
September 1, 2016
September 1, 2016
Spreadsheets, tons of spreadsheets for a new series launch. For marketeers their recurring nightmare of digital product information management. In the ecommerce industry - where good, consistent rich and up-to-date content is one of the keys to success - managing product information…
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By Laura van der Blom
August 12, 2016
August 12, 2016
Cooler Master is now providing its Benelux and Nordics channel partners with free standardized product information including some rich media. Via Open Icecat, Cooler Master’s channel partners can get the newest product information automatically in their webshops, PIMs or ERPs. “Cooperating with Icecat…
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