Icecat Brand Rank: What is It and How to Improve on it?

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Icecat ranks every brand in its database. The ranking is based on billions of annual product data-sheet (PDS) downloads by its channel partners and views by consumers. A lower brand rank number means a better score. The better the brand rank, the more views or downloads are needed to improve on the ranking. The ongoing Icecat brand rank project is part of the brand dashboard project.

What are the key drivers for the Icecat brand rank?

  • The number of unique products: the more unique products a brand has the higher the total hits on the content of all products.
  • Popularity: the popularity of individual products is an important driver. Sometimes it’s a relatively small number of products that are generating the most traffic.
  • Stock: the more products are on stock in the market, the more they will be favored by shop search engines.
  • Active products: more products for sale, i.e., visible in the current catalogs of channel partners, whether on stock or not, leads to more PDS views or downloads.
  • PDS completeness: described products receive far more attention than undescribed products. Certain product features, media assets, and product relations help to improve a product’s attractiveness. Brand editors can complete PDSs for free via the Icecat Vendor Central.
  • Channel (platform) coverage: more connected channel partners lead to higher downloads.
  • Product reviews: more and favorable product reviews help to generate product interest by consumers and the channel. Of course, they need to be genuine and trusted.
  • Open content policy: an open content syndication policy (like Open Icecat) makes it easier for consumers and channel partners to view and download the PDSs of a brand.

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