Grolls, Reebok and Adidas Winners in Icecat Fashion Monitor 2019

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Grolls (work clothing), and sports fashion manufacturers Reebok, and Adidas are the top three brands in Icecat’s Fashion Monitor based on 103 million online Product Data-Sheet (PDS) requests through searches or otherwise over 2019. The total number of Fashion brands monitored is 2,302.

Top 3 covers 31% of visibility

There is a huge brand diversity in Fashion. Nevertheless, the top 25 of brands cover 66% of total brand visibility in this hot e-commerce vertical, and the highest brand share is a mere 14%: Grolls which has a broad catalogue of safety and other work clothing including over 42,000 items. Reebok has a similar sized catalog as Grolls, and for Adidas around 25K products are described. The top 3 brands jointly cover 31% of brand visibility in the Fashion vertical.

E-commerce Ready Vertical

In general, Fashion is completely e-commerce ready. Especially, the branded products are quick to sell online, both by generalists like Amazon and by specialists like Zalando.com. Work and safety clothing, business-to-business items, are even more e-commerce prone that fashion in general.

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