Interline uses Icecat PIM to populate its own brand website and syndicate data to its partners


Interline, one of Interhiva’s brands, specialist in swimming pools, swimming pool accessories, spas, saunas and infrared cabins, uses Icecat PIM to populates its own brand site with standardized product information. Further, it offers the same product information via free Open Icecat to its partners. Interline partners can now easily link or download the standardized product information. Which can also be used to categorize, filter, search and compare products for e-commerce purposes. Dennis van Donselaar – Interhiva says that this is “efficient” for Interhiva partners and the Interline’s website.

“Interline works across a wide array of categories such as toys and DIY. This helps us to branch out in these verticals”, states René Rozendal – Icecat.

About Interhiva

Interhiva B.V., in Barneveld, has been active in the European wellness industry for more than 40 years and imports spas, swimming pools, saunas and infrared cabins from numerous countries and distributes these products to companies throughout Europe. In addition, Interhiva provides high-quality wellness projects for private and professional customers. Interline is the brand name for the products that Interhiva supplies to retailers. The range of Interline consists of, among other things, swimming pools, swimming pool accessories, spas, spa accessories, saunas, infrared cabins and sauna accessories.

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