Earlier this month, I have joined the marketing team of Icecat. This is a completely new challenge for me since I have only worked as a marketer for brands so far. In the past, I worked for various brands in…
What is a PIM, actually? PIM stands for Product Information Management. In short, a PIM like our Icepim refers to the processes and systems for handling all the structured and unstructured product content needed for running an e-business. Before choosing a PIM…
For manufacturers, it is a fight to get attention for its products in webshops and on marketplaces. Presenting the correct product information is vital in this process. According to Emerce, there are six important steps to optimize your digital shelf…
