Manage Your Product Content With the Free Icecat PIM

Avatar for Gloria Serafini
Icecat PIM

As a manufacturer, managing your product information can be a huge challenge: new pictures, expiring visual rights, awards to be added, a revised marketing text, some spec updates… How to make sure that your product managers are fully aligned and get the most up-to-date content? Spreadsheets and email chains can easily be lost and are often inconsistent. Not even talking about strengthening your brand image across the channel.
Further, you need to make sure that product data and its updates reach all your resellers and distributors. This traditionally implies sending a lot of reminders, phone calls, and filling in retailer templates.

The user-friendly Icecat PIM (Product Information Management) tool will make your life much easier. In one single platform, you can create your product sheets, update rich media content and send your data automatically to all your channel partners. For instance, Amazon, MediaMarkt, Walmart and  Carrefour download product content from Icecat.

The Icecat PIM solution has been improved over the years thanks to a close relationship with heavy users, such as beauty giant L’Oréal and tech company Logitech. L’Oréal product managers use Icecat as their own PIM tool, killing the chaos of internal Excels. Via the Icecat website or automated syndication, an Icecat PIM user is ensured that product data reaches its resellers. Further, support can be provided for retailer specific templates. Icecat can also provide training to your team so that they get familiar on how to take the most of out it.

Learn more on how to choose your PIM tool here

Digital Rights Management (DRM)

Digital Rights Management (DRM) allow you to control that your brand’s digital assets are only made available to your authorized resellers. DRM is a big asset of the Icecat PIM tool, via which you can:

  • Open your product data to any channel partner accessing the Icecat catalog
  • Not publish product data until the release date
  • Allow only some authorized resellers to access specific product content assets, e.g., for promotional campaigns
  • Set an expiration date for your media assets, after which they will not be visible nor downloadable anymore.

Publication restrictions

Multilingual Specs and Localized Content

With the Icecat PIM tool, your product technical specifications will be automatically available in 47 languages. In other words, potentially you can expand to any corner of the world at little extra cost. Rich media, images, marketing text and product name can be localized, so that each market will receive data in its relevant language.

Icecat can also provide training to your team so that they get familiar on how to take the most of out it. If you want to sign up for FREE to the Icecat PIM tool or have questions about it, feel free to contact us.


Leave a Reply

Your email address will not be published. Required fields are marked *

Manual for Icecat URL: Integrating Links to Product Data Sheets and Images

Version: 1.21, August 28, 2019. The purpose of this post is to explain the Icecat URL method to get...
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time product content from some hundr...
 June 1, 2018

Iceclog: Content Log and Playground for New Ideas like a Free Vendor Central and Social Media Functions

“Iceclog” (Icecat content log) is the Icecat blog, where you will find...
 June 26, 2019

Manual for the Icecat CSV Interface

This document describes the CSV (Comma-Separated Values) variant of Icecat's Open Catalog Interface...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of transferring to data, comparab...
 September 17, 2018
 November 3, 2019

Manual for your Personalized Interface File and Catalog from Icecat

Via the Icecat website and login area, a user can generate personalized or customized CSV or Excel f...
 October 5, 2016

Icecat Add-ons including Magento, PrestaShop, Oracle, SAP Hybris, Google Shopping. NEW: JS.NODE

Icecat has a huge list of integration partners, that make it easy for clien...
 October 25, 2019

Iceclog Editor Guidelines: Writing Compelling Posts

The Iceclog Editor Guidelines are a quick guide for contributors to the Iceclog blog or "cl...
 August 17, 2016

Manual for Testseek Product Reviews Integration via Icecat

Icecat provides aggregated expert reviews from its activity Testseek, as an add-on service for both ...
 October 19, 2015