Manage Your Product Content With the Free Icecat PIM
June 20, 2017
As a manufacturer, managing your product information can be a huge challenge: new pictures, expiring visual rights, awards to be added, a revised marketing text, some spec updates… How to make sure that your product managers are fully aligned and get the most up-to-date content? Spreadsheets and email chains can easily be lost and are often inconsistent. Not even talking about strengthening your brand image across the channel.
Further, you need to make sure that product data and its updates reach all your resellers and distributors. This traditionally implies sending a lot of reminders, phone calls, and filling in retailer templates.
The user-friendly Icecat PIM (Product Information Management) tool will make your life much easier. In one single platform, you can create your product sheets, update rich media content and send your data automatically to all your channel partners. For instance, Amazon, MediaMarkt, Walmart and Carrefour download product content from Icecat.
The Icecat PIM solution has been improved over the years thanks to a close relationship with heavy users, such as beauty giant L’Oréal and tech company Logitech. L’Oréal product managers use Icecat as their own PIM tool, killing the chaos of internal Excels. Via the Icecat website or automated syndication, an Icecat PIM user is ensured that product data reaches its resellers. Further, support can be provided for retailer specific templates. Icecat can also provide training to your team so that they get familiar on how to take the most of out it.
Digital Rights Management (DRM)
Digital Rights Management (DRM) allow you to control that your brand’s digital assets are only made available to your authorized resellers. DRM is a big asset of the Icecat PIM tool, via which you can:
- Open your product data to any channel partner accessing the Icecat catalog
- Not publish product data until the release date
- Allow only some authorized resellers to access specific product content assets, e.g., for promotional campaigns
- Set an expiration date for your media assets, after which they will not be visible nor downloadable anymore.
Multilingual Specs and Localized Content
With the Icecat PIM tool, your product technical specifications will be automatically available in 47 languages. In other words, potentially you can expand to any corner of the world at little extra cost. Rich media, images, marketing text and product name can be localized, so that each market will receive data in its relevant language.
Icecat can also provide training to your team so that they get familiar on how to take the most of out it. If you want to sign up for FREE to the Icecat PIM tool or have questions about it, feel free to contact us.