Icecat will further improve its services and add new functionalities for its users in 2022. Below, a concise summary of the planned developments in the Icecat Service Roadmap 2022.
Same as in 2021 a critical project in 2022 is to publish more analytics on our front office in the Brand Rank Page and to include more of our reporting in this graphical interface behind a brand login.
The Icecat portal attracts around 8 billion visits annually. Improving usability, functionality, and SEO are therefore critical points.
Hundreds of brand editors use Icecat Vendor Central, our global multilingual PIM cloud, to enrich the product data sheets for their channel partners. Therefore, improving usability, efficiency, quality management, and workflow is the main focus this year.
Ten billion product datasheet requests were supported during 2021 by our pull-APIs. Furthermore, the data is used in more and more industries or Verticals. Therefore, adaptations are needed to improve our APIs’ efficiency, timeliness, and stability.
Cedemo plays a prominent role in the Toys & Gaming market and the French e-commerce channel. As a result, most processes between Icecat and Cedemo are now well-aligned. In 2022 we are going to merge Old video games and Syndy platforms with Cedemo new platform
Testseek offers Expert Reviews, User Reviews, and now also shoppable reviews. A further ambition is to add tooling for the creation of user-generated reviews.
The Syndy PIM cloud is used in FMCG and beyond. For local and global accounts, functionality improvements are created:
For security, performance, and functionality reasons, tech stack innovations are continuously applied during 2022.
In 2022 we will focus on the following security points:
Read further: News, brand rank, cedemo, iceshop, PIM, testseek, Vendor Central
Chief Operating Officer at Icecat
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