In 2021, the Icecat Group is going to further improve its services and add new functionalities for its users. Below, a concise summary of the planned developments in the Icecat Service Roadmap 2021.
A critical project is to publish more analytics on our front office in the Brand Rank Page and to include more of our reporting in this graphical interface behind a brand login.
The Icecat portal attracts around 8 billion visits annually. Improving usability, functionality, and SEO are therefore critical points.
Hundreds of brand editors use Icecat Vendor Central, our global multi-lingual PIM cloud, to enrich the product data-sheets for their channel partners. Improving usability, efficiency, quality management and workflow is therefore the main focus this year.
10 billion product data-sheet requests were supported during 2020 by our pull-APIs. Furthermore, the data is used in more and more industries or Verticals. Therefore, adaptations are needed to improve the efficiency, timeliness, and stability of our APIs.
Cedemo plays a prominent role in both the Toys & Gaming market and in the French ecommerce channel. Most processes between Icecat and Cedemo are now well-aligned. During 2021, we expect to finalize the bridges between Icecat and Cedemo, to seamlessly integrate the platforms in one global PIM ecosystem.
Testseek offers Expert Reviews, User Revies and now also shoppable reviews. A further ambition is to add tooling for creation of user generated reviews.
The Syndy PIM cloud is used in FMCG and beyond. For local and global accounts functionality improvements are created:
The rework of existing services, around Icepim, has a priority. Key points are connectivity to Amazon Seller Central, and rework of the Iceshop Vendor Network.
For security, performance, and functionality reasons, tech stack innovations are continuously applied during 2021.
Specificly, related to security, 2FA roll-out, logging, and monitoring are focus points during 2021.
Read further: News, AMP, brand rank, free services, iceshop, PDF, product story, syndy, testseek
Chief Operating Officer at Icecat
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