DELL’s Product Stories as New Type of Digital Asset

Avatar for Vazha Abramishvili
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In cooperation with DELL, product stories are included as a new multimedia asset in Icecat. Product stories – often in the form of minisites or html pages including any digital asset – are now available in DELL’s product data-sheets in XML, Icecat LIVE and through the Icecat web site. The main advantage of the free-format product stories is that fully support the look & feel of DELL. See the DELL example.

The most simple integration for e-commerce users is to use Icecat LIVE.

In product XML the ProductStory asset is present as a link to a zip file and can be found via the tag <ProductMultimediaObject> and is identified by the attribute Type=”ProductStory”:

The ProductStory asset can be uploaded in the Icecat Vendor Central in the relevant product page via the Multimedia Object function.

Please, contact your icecat account manager or contact us via the website if you want to know more.

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