Manual: How to Upload Your Brand’s Product Content in Google Manufacturer Center via Icecat

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Icecat and Google co-operate to make it easier for brand owners to add their product content to Google’s search and shopping environments through the Google Manufacturer Center (GMC).

Below, a step by step plan on how to upload your brand’s product content through Icecat.

Step 1: Share Your Google Client ID and Client Name

If you already have a GMC Account, then share your Google Client ID and Client Name with your Icecat account manager. If you don’t have a GMC Account yet, then create one by registering at GMC . Icecat will need your Google Client ID and Name for verification towards GMC.

Tip: the exact spelling of the Client Name in GMC needs to be shared. So, please share a screendump with your Client ID & Name to make 100% that Icecat uses the same strings.

Step 2: Select Icecat as Data Partner

Login in to Google Manufacturer Center, go to Account Settings and select Data Partners. Next, add/select Icecat as Data Partner. Icecat is a pre-defined option within Google Manufacturer Center, so can be found in the drop-down. As contact name and email, enter the details of your Icecat account manager.

Step 3: Icecat Accepts the Brand

In GMC, the Icecat account manager goes to the Clients section. Selects the Client, enters the Client ID (Google identification number) and Client Name (brand name). The Google Client ID and Name are important as it should be the same as the name of the brand warehouse in Icecat’s pim (Icepim).

Step 4: Icepim Brand Warehouse Setup

Next, the Icecat team will do quite some things. Within Icepim:

  • a Brand Warehouse will be created for GMC
  • the brand naming needs to be verified, and possibly converted, to match the Client ID/Client Name as known in GMC.
  • Import Set-Up: one import per 24 business hours will be set-up. whereby your brand’s product content is uploaded to the Google Data Warehouse. Data conversions are applied during the import process.

Step 5: Configure the Export to GMC

Per locale (country-language combination) and per brand, filter rules need to be setup by Icecat. Will there be only a small amount of products pushed to GMC? Is there only a one-time push of product content? Is there a scheduled push of product content as there might be regular updates? Do we simply push all products of a brand or is there a list of products that need to be pushed?

Default Icecat will push all products that are present within Open Icecat and have a GTIN towards selected locales.

Step 6: Evaluate – Check the Status in GMC and Google

GMC gives feedback on data completeness and errors. After all issues are fixed in the settings, content or processes, and successfull data push to GMC, it’s important to check if all content appears in Google search and Google Shopping as expected. Icecat has no control over how data appears in Google. It’s important to discuss display wishes with Google as well.

Apart from the technical part, it’s important to review the content of your brand as included in Open Icecat to optimize the brand stories and search data as presented in Google.

We’re continuously in discussion with Google to further streamline and simplify the content upload process.

Want to Get Started?

Please, contact your Icecat account manager or contact us online for more information.


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