Recently, LEGO made its enhanced product content available for the German-speaking (DACH) region. This gives LEGO authorized toy retailers in this region the opportunity to improve the content on their product pages with Icecat Product Stories. These Product Stories contain a selection of multimedia digital assets, such as videos, feature logos and explanations, 3D objects, and an image gallery. The LEGO Product Stories create a better online shopping experience. Because by integrating the LEGO Product Stories, online visitors the joy of constructing the LEGO item is conveyed.
There is a manual available that contains detailed instructions and explains how to embed product stories via the Icecat Live Granular Call.
If you are an authorized LEGO channel partner, please use your Icecat account to download the free product content. In case you don’t have an account yet, please register online, contact your local Account Manager, or contact us online. After log in, you can also request authorization by LEGO.
Read further: News, enhanced content, increase conversion, product content, product stories, product story, toys, toys category, toys industry
Account Manager Toys and Games at Icecat - Helping brands and resellers with optimize their product content for ecommerce
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