E-commerce Must Go On: French Retailer BUT Joins Icecat Free Vendor Central

Avatar for Sandra Rezki
By
BUT-joins-Icecat-free-vendor-central
Likethumbsup(3)Dislikesthumbsdown(0)
image_pdf

See below for French version

BUT, a French retailer specializing in in-home goods, including furniture, large and small appliances, and consumer electronics, known for its ad slogan “BUT, c’est Nous!’’ (BUT is us!) joins the Icecat Free Vendor Central program. The French retailer is part of the Austrian group XXXLutz and the number two in furniture in France behind Ikea, and had more than 120 million visits in 2019.

At the Paris Retail Week 2019 trade fair, BUT presented its marketplace created together with Mirakl, an international marketplace solution provider. Full Icecat product information like images, technical specifications, and descriptions, are offered to resellers of BUT marketplace to enrich and expand their online offers. Resellers are able to select Icecat content when creating products in their webshops.

The quality and enrichment of product content are essential to stimulate online sales that is why Icecat will also provide to BUT partner brands a list of essential product information for high-quality content along with free Vendor Central Icecat access.


BUT rejoint le Vendor Central Icecat

Avec plus de 120 millions de visites en 2019 et numéro deux de l’ameublement derrière Ikea, But est une enseigne française de magasins spécialisés dans l’équipement de la maison (ameublement, électroménager, image, son), filiale du groupe autrichien XXXLutz.

A l’occasion du salon Paris Retail Week 2019, l’enseigne d’équipement de la maison présente en avant-première sa marketplace basée sur la technologie de Mirakl, l’éditeur international de solutions de marketplace. Les informations produits Full Icecat – images, caractéristiques techniques, descriptions, etc. – seront offertes aux revendeurs de la marketplace BUT afin de compléter et agrandir leurs offres. Ils pourront sélectionner le contenu Icecat à la création de leurs produits dans leurs boutiques.

La qualité et l’enrichissement du contenu des produits sont des éléments essentiels pour stimuler les ventes en ligne, c’est pourquoi, Icecat fournira également aux marques partenaires BUT une liste d’informations produits essentiels pour un contenu ultra qualitative en même temps qu’un accès gratuit.

‘’ But, c’est Nous !’’


Subscribe to our newsletter and stay updated.
Loading

Leave a Reply

Your email address will not be published. Required fields are marked *

Icecat xml
 November 3, 2019
 October 4, 2018

Manual for Icecat Live: Real-Time Product Data in Your App

Icecat Live is a (free) service that enables you to insert real-time produc...
 June 1, 2018
Manual for Icecat CSV Interface

Manual for Icecat CSV Interface

This document describes the manual for Icecat CSV interface (Comma-Separate...
 September 28, 2016

Manual for Open Icecat JSON Product Requests

JSON (JavaScript Object Notation) is an increasingly popular means of trans...
 September 17, 2018
icecat add ons

Icecat Add-ons including Magento, PrestaShop, Shopify, Magento, Google Shopping. NEW: Pimcore

Icecat has a huge list of integration partners, that make it easy for clien...
 August 1, 2020

Manual for Personalized Interface File and Catalog from Icecat

With Icecat, you can generate personalized or customized CSV or Excel files...
 December 4, 2020

Manual: How to Import Free Product Content Into Your Webshop via Icecat

This quick guide will show you how to import free product content from Icec...
 August 8, 2017